In pursuit of its mission to pave the way for more women to lead at all levels of marketing, media and tech, She Runs It routinely shines a spotlight on transformational leaders who set the pace for the industry, including an annual salute to three executives who best embody the fearless spirit of the organization: Women of the Year, now in its 62nd year. The 2025 award recipients are: Sarah Hofstetter, President of Profitero and Campbell Soup Board Member; Alicia Tillman, Chief Marketing Officer, Delta Air Lines; and Katie Williams, US Chief Marketing Officer, Haleon.
Winners are selected from dozens of nominations and are chosen because they lift and champion others while driving growth and innovation for their companies.
“She Runs It exists to pave the way for more women to lead at every level of their careers in our industry, and these women exemplify that mission,” said Lynn Branigan, President and CEO of She Runs It. “They have done as much for their companies as they have for their communities, their teams, and the industry, always leading with empathy, challenging the status quo, pursuing smart business practices, and serving as mentors and role models for those around them. The awards event is an amazing lesson in leadership for everyone who attends because these winners share their insights, experiences, and strategies for achieving success.”
Sarah Hofstetter
Sarah’s career has been built on serial successes driving transformative growth and shareholder value in disruptive environments, notably search, social & commerce. Currently President of Profitero, she doubled the company since 2020, earning trust from major global brands like Kimberly-Clark and Colgate-Palmolive, ultimately selling to Publicis in 2022. Before Profitero, she spent over a decade at 360i, rising to CEO and scaling the agency more than 30x while earning Ad Age Top 10 recognition every year of her tenure. She serves on the Board of Directors at Campbell Soup Company and co-hosts Adweek’s Brave Commerce Podcast. Dedicated to supporting others, Sarah co-founded EVE, a thriving community of dozens of women in eCommerce, providing mentorship, events, and resources to help them advance professionally. Passionate about her Jewish identity, Sarah is a bold advocate for embracing faith as a source of strength in the workplace, delivering keynote talks at global conferences.
Alicia Tillman
Alicia Tillman is an executive leader with over 20 years of experience in global marketing, sales, and strategy. As Chief Marketing Officer at Delta Air Lines and a member of the Delta Leadership Committee, she guides the airline’s brand strategy, creative services, and community engagement initiatives. Her work ensures that Delta’s story resonates globally, fostering stronger connections with customers and solidifying its status as a trusted consumer brand. Previously, Alicia served as Global CMO at SAP, where she enhanced brand value and led impactful marketing campaigns, following an 11-year tenure at American Express. Most recently, she was Chief Revenue Officer at fintech leader Capitolis. Named one of the World’s Most Influential CMOs by Forbes, Alicia also dedicates her time to uplifting communities, spearheading initiatives that promote education and inclusion. She actively mentors young professionals, guiding the next generation of leaders while championing causes that drive social change and opportunity.
Katie Williams
Katie Williams is the U.S. Chief Marketing Officer at Haleon, where she drives innovation and growth for iconic consumer health brands like Advil, Sensodyne, Tums, and Centrum. With a distinguished career in CPG marketing, Katie is recognized for her expertise in digital transformation, creative strategy, and developing future leaders. A champion of equity and inclusion, she earned a Cannes Lions Shortlist Nomination for her team’s groundbreaking “Advil Pain Equity Project.” Katie also influences public policy as Vice Chair of Haleon’s Political Action Committee and serves on the executive board of the Personal Care Products Council. She is an active board member of the Google Advertising Board and has been recognized by Fortune and Adweek as a leading voice in marketing. Named PR Week’s Purpose-Driven Marketing Leader of 2022, Katie actively mentors emerging leaders and frequently speaks at major events like Cannes Lions, South by Southwest, and CES, promoting impactful, purpose-driven marketing strategies.
She Runs It will honor the three Women of the Year recipients at an awards celebration on May 20, 2025 at The Edison Ballroom in New York City from 6-9pm.
About She Runs It
Founded in 1912 as Advertising Women of New York, She Runs It exists to pave the way for women of all backgrounds, identities, and ethnicities to lead at every level of marketing, media and tech. Membership stands at nearly 6,000 women, men and corporate alliance partners spanning 42 states and 10 countries. To learn more about She Runs It, visit sherunsit.org.
