The Seven Network is excited to announce the extension of its market-leading data partnership with Visa, including the addition of three new segments: luxury brands and stores, SMB owners and seasonal shoppers.
Seven is the only media business to offer Visa customer insights, after working with the financial services business to build a data solution visualised by 7REDiQ before being made available to advertisers. Marketers can leverage the data to target audiences across Seven’s digital platforms.
As part of the partnership, Seven will also tap insights from Visa economists to provide foresight on upcoming disposable income.
Seven’s Director of Audience Development and Growth, Andrew Brain, said: “Our partnership with Visa provides the single most in-demand dataset for advertisers in Seven’s arsenal. We’re thrilled to extend the partnership and expand our data to include new, highly valuable segments.
“All of this ladders up to our overall strategy to ensure 7REDiQ continues to provide the market with the most advanced, intuitive and innovative guidance when advertisers are seeking maximum efficacy with minimum wastage.”
Visa’s Head of Consulting and Analytics for Australia, New Zealand and South Pacific, David Peacock, said: “Visa’s transaction data provides valuable insights on where and how Australians are spending their disposable income. We know these insights are incredibly valuable for advertisers looking to target audiences with the utmost precision. What Seven is offering with 7REDiQ is an incredibly powerful solution and we’re excited to extend our partnership for another year.
“Visa is developing ways to enhance our insights even further by extending the reach of our data into new categories that will give us an even broader view of Australians’ spending habits.”
