London, 31 July: Serviceplan Group UK, the UK arm of the largest independent, partner-led agency group in Europe, has appointed Anna Nichols as its first Chief Financial Officer, reinforcing its commitment to the House of Communication model and supporting the continued growth of its UK businesses.
Anna joins from IPG Mediabrands (now Omnicom Media), where she was CFO for the last four years. She brings her extensive senior finance leadership experience, having built a career focused on strengthening the strategic and commercial impact of finance within businesses. She’s also held commercial and finance roles at Barclays, Sky, Virgin Media and Channel 5 prior to IPG.
In her new role at Serviceplan Group UK, who work with the likes of BMW, De‘Longhi, Hiscox, Epson, Bosch and E.ON, Nichols will oversee the finance function across the group’s UK agencies including Mediaplus Group UK, Behave, Serviceplan and Plan.Net. The role reflects the agency group’s continued investment in its integrated operating model, bringing financial leadership across the entire UK business under one structure.
Thomas Laranjo, CEO at Serviceplan Group UK, said: “Anna’s appointment marks an important milestone for our UK business and our focus to deliver advantage for our clients through a truly connected capability. We know growth compounds when capabilities connect and Anna will help us to deliver the structure and culture where every discipline makes the other more valuable.”
Anna is also a recognised leader in developing talent within agencies, giving others access to opportunities, and demonstrating that senior leadership and flexible working can go hand in hand. She has mentored colleagues and emerging leaders, including supporting neurodiverse staff, and will look to use her industry experience to drive forward initiatives at Serviceplan Group UK.
Anna Nichols, CFO at Serviceplan Group UK, said: “The House of Communication is an exciting new model that brings together the best-in-class media and tech solutions, in a truly collaborative and inclusive business. The newly created group CFO presents an opportunity to rethink how finance supports wider business growth and I’m excited to support the next phase of the HoC’s development.”
This announcement follows the launch of House of Communication UK in December 2025, uniting Serviceplan’s media, creative, and technology capabilities under one roof.
