March 2026 – With the Brazilian film The Secret Agent among the nominees for the 2026 Oscars, Sebrae is launching a campaign that celebrates the power of ideas and entrepreneurial initiative. Created by the agency NOVA, the campaign stars actress Alice Carvalho, a member of the cast of the production nominated in four categories: Best Picture, Best International Feature Film, Best Actor (Wagner Moura), and Best Ensemble Cast.
In the film, Alice delivers a narration in a sensitive and inspiring tone, inviting audiences to believe in their own journey, their talent, and the future each person builds from their ideas. The narrative draws a parallel between the journey of creators—whether in cinema or entrepreneurship—and the symbolic moment represented by the world’s most prestigious audiovisual awards.
“Believe in your idea. Believe in your talent. Believe in your shine,” the actress says throughout the film, culminating in the campaign’s central message: “No dream is small when you decide to believe.”
The choice of Alice Carvalho as the commercial’s protagonist also reinforces the continuity of the actress’s relationship with Sebrae. Recently, she starred in the campaign Buy from Small Businesses, also created by NOVA, which encourages the strengthening of small businesses across the country.
Running from March 8 to 15, the campaign’s media plan includes the placement of a 30-second film on HBO Max and TNT during the Oscar broadcast, as well as digital versions, including an 8-second bumper on streaming platforms and posts on social media.
