Seattle just made history, and the campaign Seattle independent agency Copacino Fujikado created to match it is out of this world.
On March 28, Sound Transit opened the Crosslake Connection, completing the 2 Line and linking Seattle to Bellevue and Redmond via light rail for the first time. Now, the 2 Line connects Lynnwood, Seattle, SeaTac, Federal Way, Bellevue, and Redmond across a 63-mile, 50-station network.
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world.
With no car and no hassle, commuters can now get from downtown Bellevue to Seattle’s Chinatown-International District in only 20 minutes.
Copacino Fujikado knew only one group could validate how big of a feat this was: aliens.
The campaign, which broke today, June 3, features alien executives gathered in an office boardroom, conducting a very serious analysis of Sound Transit’s achievements. The humor comes from the aliens’ mix of awe and wounded pride as beings from an advanced civilization forced to face the fact that humans have, in certain key areas, figured things out.
The campaign extends across OOH, print, and social, putting the alien boardroom front and center.
“Sound Transit pulled off something that has never been done, and we wanted the creative to match the scale of that achievement,” said Scott Foreman, CEO of Copacino Fujikado. “When the engineering is so extraordinary that it reads like science fiction, it felt right to let aliens take notes.”
“The Crosslake Connection is a historic first, and we needed a campaign that could tell that story in an exciting way, Copacino Fujikado delivered exactly that,” said Tim Healy, Marketing Director at Sound Transit.
The timing lands right ahead of the 2026 FIFA World Cup, as Seattle prepares to host matches starting in June, giving Sound Transit a front-row seat to one of the biggest sporting events in the world.
