Digital publisher network Scroll Media has broadened its representation of Gameloft in Australia and New Zealand, taking charge of managing branded ad campaigns across Gameloft’s portfolio of 400 popular mobile games.
Gameloft, a prominent figure in in-game advertising and gamification solutions for brands, has solidified a long-term strategic sales representation agreement with Scroll Media in Australia and New Zealand due to the latter’s prowess in driving ad revenue.
Florent Vallauri, Managing Director of Gameloft for the Asia-Pacific region, remarked, “Since partnering with Scroll Media, our revenue from Australia and New Zealand has seen a tremendous boost. The decision to continue our priority deal underscores the success of our strategic collaboration.”
Jane Ormsby, Managing Director of Scroll Media, expressed her satisfaction with the extension of the agreement, stating, “After representing Gameloft in Australia for over three years, it’s fantastic to formalize a continuation of our partnership. The premium gaming inventory offered by Gameloft is unmatched, and advertisers are experiencing excellent engagement rates.”
Scroll Media, under the leadership of Adam De Roma, Jane Ormsby, and Tessa Mahoney, is leveraging the shift in consumer behavior towards gaming to devise innovative strategies to reach this audience, including reward videos and branded mini-games. De Roma’s involvement in the IAB Gaming Council further bolsters Scroll Media’s expertise in gaming advertising within Australia.
In a recent collaboration, Gameloft and Scroll Media developed an interactive mini-game for Universal Pictures’ Trolls movie, with Essence Mediacom as media partners. This initiative allowed users to engage with the game while promoting the movie.
The In-Game Advertising Market continues to grow rapidly, with a global size of US$8.84 billion in 2023, projected to reach US$20.8 billion by 2032, and an anticipated growth rate of 11.8%. With gaming accounting for over 38% of Scroll Media’s capabilities in Australia, it serves as a significant driver of the network’s growth.
In addition to expanding its partnership with Gameloft, Scroll Media has recently added the sixth-largest sports site in Australia, The Roar, to its network. This addition enables advertisers to connect with Australian sports fans while accessing Scroll Media Australia’s duplicated reach of 9,016,000 monthly unique users (Ipsos Dec 2023).
[Image description: From left to right: Tessa Mahoney of Scroll Media, Florent Vallauri of Gameloft, Mathieu Sechet of Gameloft, Daniel Walsh of Scroll Media, and Adam De Roma of Scroll Media.]
