LONDON, 8th June 2026 – Screwfix has unveiled a new campaign created in partnership with M+C Saatchi Group UK, building on the momentum of its ‘No Stopping You’ brand platform by positioning the retailer’s convenience services through the visual language of sportswear advertising. The campaign comes as new customer research from Screwfix highlights convenience as the retailer’s strongest competitive advantage.
‘Screwfix Convenience’ is designed to reinforce speed and ease as core brand strengths, while driving usage of Screwfix Sprint Delivery, Click & Collect and Check-In services among tradespeople and DIY customers. At the centre of the work is Screwfix ambassador Sir Mo Farah, whose association with speed helps bring the retailer’s convenience proposition to life. Building on last year’s launch campaign, the latest creative evolves ‘No Stopping You’ from a broad brand platform into a more direct expression of Screwfix’s category-leading delivery and collection services. Inspired by the visual language of iconic sportswear campaigns, the series of out-of-home executions use dynamic photography, bold typography and high-energy compositions to disrupt expectations within the trade retail category and showcase Screwfix’s speed and ease. The creative approach was rooted in the idea that no category conveys speed and performance more convincingly than sport. By applying those established visual and emotional cues to trade retail, the campaign positions Screwfix Sprint Delivery, Click & Collect and Check-In not simply as services, but as advantages that help customers keep working without interruption. Two new social-first films starring Sir Mo Farah capture the speed, energy and ease of Screwfix’s services through authentic, unscripted moments filmed on set. Both films were designed to feel reactive, playful and socially native, blending Mo’s personality and humour with real customer moments, to bring the Screwfix Convenience campaign to life. Rolling out across OOH, social, YouTube, radio, digital audio and display channels, the campaign also incorporates the Click & Collect launch spot, which originally ran in October 2025, and AV cutdowns. Social activity is running across Meta, TikTok and Reddit. Media planning and buying is handled by Dentsu Media, PR is by McCANN, and social by Eight & Four.
Jack Wallace, Marketing Director at Screwfix, said: “Convenience has always been at the heart of Screwfix and our speed of service is the number one reason customers continue to choose us. This latest phase of ‘No Stopping You’ builds on that insight by bringing our speed and convenience credentials to life in a fun, distinctive and engaging way. By taking inspiration from the world of sports advertising, we’ve been able to simply bring to life our market leading Sprint Delivery (in as little as 20 minutes) and Click & Collect (in as little as 1 minute) services in this memorable way.”
Marcus Peffers, Executive Chair, M+C Saatchi Group UK, added: “At M+C Saatchi, we talk about Cultural Power as the ability to move people emotionally by tapping into the behaviours and passions that already shape culture. Sport is one of the most powerful and recognisable expressions of speed and performance there is, so borrowing from those cues gave us a distinctive and culturally resonant way to dramatise Screwfix’s unique convenience offer.”
Guy Bradbury, Creative Partner at M+C Saatchi Group UK, concluded: “Sir Mo Farah gives us a powerful shortcut into the world of speed and performance. By tapping into familiar sports advertising memory structures, we were able to make Screwfix’s convenience offer feel instantly recognisable, distinctive and culturally relevant.”
