Bad Advice’ marks Rethink’s first major brand work with Scotiabank
Scotiabank’s new campaign from Rethink – aptly titled Bad Advice – is a response to the onslaught of unsolicited advice that we find ourselves faced with today. Everything from relationship advice, to financial advice, to parenting advice.
A majority of Canadians find the financial world more confusing and complex than they did five years ago. And unsolicited, automated, and downright bad advice about money is a big cause of this confusion, with 54% of Canadians admitting to receiving bad financial advice at least once.
That’s why, when it comes to financial advice, Scotiabank is looking at things differently. The bank’s been on a mission to actually get to know its clients, so the bank can give personalised (and therefore good) advice.
SCOTIABANK – BAD ADVICE
TITLE: Bad Advice
CLIENT: Scotiabank
CHIEF CREATIVE OFFICER: Aaron Starkman
CREATIVE DIRECTOR: Dhaval Bhatt
ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Max Bingham
ASSOCIATE CREATIVE DIRECTOR/WRITER: Brendan Scullion
CSO: Sean McDonald
STRATEGY: Crystal Sales, Strategy Director
BROADCAST PRODUCER (IN HOUSE): Olia Dallimore, Andrew Schulze
PRODUCTION COMPANY: Scouts Honour
DIRECTOR: Mark Zibert
EDITING HOUSE: Nimiopere
EDITOR: Graham Chisholm
ASSISTANT: Bryan Reuben
DIRECTOR OF PHOTOGRAPHY: Erik Kaskens
LINE PRODUCER: Rita Popielak & Simon Dragland
POST PRODUCTION HOUSE: The Vanity
AUDIO HOUSE: Vapour Music
AUDIO DIRECTOR: Ted Rosnick
DATE OF FIRST APPEARANCE: Sunday, March 27
PRODUCER (AUDIO HOUSE): Kat Stewart & Kailee Nowosad
ENGINEER: Julian Rudd
VFX: Sean Cochrane (The Vanity)
PRODUCER: Stephanie Pennington
COLOUR: Eric Whipp (Alter Ego)
ACCOUNT SERVICES:
NIKI SAHNI – GROUP ACCOUNT DIRECTOR
KARA SCHULZ – ACCOUNT MANAGER
PR:
MEREDITH MONTGOMERY – STRATEGIC COMMUNICATIONS LEAD
LIANNE GEORGE – EDITORIAL LEAD
SARA LEMMERMEYER – ACCOUNT DIRECTOR
CLIENT:
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