Sydney, Australia. April 1, 2026. Scentia, one of Australia’s leading education and training groups, home to brands including the Australian Institute of Management (AIM), the Institute of Executive Coaching and Leadership (IECL), and the Australasian College of Health and Wellness (ACHW), has partnered with StudioSpace to accelerate its next phase of growth and digital transformation.
The partnership gives Scentia immediate access to StudioSpace’s curated marketplace of independent specialist agencies, enabling on-demand access to agency expertise across digital, AI and experience design.
The first workstream is already underway. Nightjar, a leading design and innovation studio, has been appointed to deliver a new digital experience platform, unifying the customer journey from first purchase through to the student portal. Working closely with Scentia teams, Nightjar will reshape how learning products are sold and how students are supported, bringing together best-in-class UX/UI, AI agents, and intelligent telesales.
For Scentia and its brands, the initiative signals a broader strategic shift: positioning brand, marketing and digital experience as core growth drivers across the organisation.
Steve Smith, CTO at Scentia, said:
“For an organisation like AIM, with more than 80 years of history, there’s a strong foundation of trust and credibility. But learner expectations have shifted significantly. People have more access to information than ever before, which means the value of a paid education experience increasingly comes down to how well it’s designed, delivered and supported. Our focus is on making sure that experience feels connected, intuitive and genuinely valuable.”
StudioSpace connects ambitious brands with the best independent and specialist agencies, making it easy to access specialist expertise through a single contract that removes procurement friction and delays, at no cost to the brand.
“Speed isn’t just about moving faster, it’s about having access to the right partners when it matters,” said Kiki Dunlaevy, Director of Client Partnerships at StudioSpace.
“With the level of fragmentation across marketing and digital today, no single model works for every brand or brief. We help our clients tap into specialist agencies as and when they need them, so they can move quickly, without compromising on quality or fit.”
For Nightjar, the engagement reflects growing demand from organisations seeking scalable digital infrastructure to support commercial expansion.
Ahmed Meer, Nightjar’s Head of Innovation ,said:
“We’re seeing this across the board – organisations that have the ambition to scale but need the digital foundations to actually get there. For Scentia, the opportunity is significant. AI has fundamentally changed what learners can access on their own, which raises the bar enormously for what a paid education experience needs to deliver.
The data, infrastructure and experience have to work seamlessly, from the moment someone discovers a course through to how they’re supported as a student. Get that right, and you have a genuinely compelling proposition. Get it wrong, and people will simply look elsewhere.”
“Working through StudioSpace meant Nightjar’s expertise was highlighted to the right people at the right time, and we’re looking forward to more successful connections in the future.”
The partnership reflects a broader shift in how Australian corporates are approaching transformation, prioritising agility, specialist expertise and faster execution over traditional agency models.
