‘Til death do us bark! Wedding season officially kicked off over the weekend with pop culture’s biggest wedding of 2026 (maybe the century??).
To join in on the fun, Ollie is partnering with Zola to celebrate a massive cultural obsession. For many lucky couples, their dog isn’t just attending their wedding, they’re a critical part of the wedding party. In fact according to a 2026 Ollie survey, 91% of dog parents who plan on celebrating their dog at their wedding want their pup in attendance!
Ollie is introducing “Dog of Honor,” inspired by a simple truth: while couples carefully plan every wedding detail, including whether guests prefer chicken or beef, the dog standing beside them often gets left off the catering list entirely.
To celebrate the paw-fect weddings, Ollie is introducing a K9 creative campaign with a ‘Chicken or Beef’ billboard, scented like Ollie’s real proteins, plus mobile billboards outside NYC’s most iconic wedding-related locations. See HERE for visuals and mockups, with the creative led by nice&frank.
To feed Dogs of Honor and our growing pup obsession, the dog-centric OOH offers a free wedding-day meal for your Dog of Honor. Couples can visit Ollie.com/wedding, select either Fresh Chicken or Fresh Beef, and receive a complimentary meal for their pup, ahead of their bow wow vows.
Dog parents can also now add Ollie products to their Zola registries, ensuring their D-O-G D-O-H receives a gift or two too.
- On Ollie.com, use code WEDDING for 70% off your first full box of Ollie.
- On Zola.com, use code OLLIE30 at checkout for 30% off Zola thank you notes.
- Allison Stadd, CMO, Ollie: “At Ollie, we make fresh, human-grade meals crafted by veterinary experts, so dogs enjoy food that feels special every single day. When we started thinking about lucky couples involving their dogs in their weddings as the ultimate celebration of how much they love their pups, we realized something funny. Couples spend months planning incredible menus for their guests, but the Dog of Honor’s meal is often a day-of afterthought. Partnering with Zola felt like a natural way to celebrate the bigger role dogs are playing in modern weddings and to make sure our beloved pups get something just as memorable on the big day.”
- Briana Severson, CMO, Zola : “Weddings are more personal than ever, and for many couples, that means including the pets they love as much as they love each other. From proposals and engagement photos to the wedding day itself, pups are often a big part of the journey. And yes, couples even love registering for gifts for their dogs, too. We’re happy to partner with Ollie to help Dogs of Honor enjoy the wedding festivities and catering just as much as everyone else.”
- Laura Petruccelli, co-founder and CCO, nice&frank: “The best ideas often come from noticing something hiding in plain sight. Couples spend months agonizing over whether their guests want chicken or beef, yet nobody stops to ask the Dog of Honor. That insight became the creative springboard for the entire campaign. ‘Dog of Honor’ takes one of the most recognizable wedding questions and turns it into an experience dogs can actually participate in through scent. The result is a campaign that’s playful, culturally relevant, and impossible to ignore, whether you’re walking on two legs or four.”
