LOS ANGELES (March 26, 2025)—Saylor—the creative agency behind award-winning campaigns for entertainment giants like Netflix, Disney, Paramount+ and Prime Video—has named Nicole Stetter as Head of Creative.
The appointment is part of a broader initiative to bolster Saylor’s creative department, elevating the agency’s creative capabilities and reinforcing its commitment to shaping the future of marketing with advertising that entertains. Saylor has experienced rapid year-over-year growth since its founding in 2021, and has established a reputation for producing impactful marketing that combines creativity with cultural relevance.
“When I first met Nicole, I knew she needed to work at Saylor. Her passion for entertaining creative and understanding of modern audiences make her uniquely suited to lead our creative team. Her innovative approach to creative marketing will be incredibly valuable to Saylor and our wonderful clients,” said Will Trowbridge, Founder and CEO of Saylor. “With Nicole at the helm of our creative crew, we’re set to produce best-in-class work that doesn’t just grab attention but makes a cultural impact.”
A seasoned audience specialist, Stetter brings over a decade of experience leading creative teams, crafting culturally resonant content and driving engagement across digital platforms. She has held key roles at agencies including Little Dot Studios, BOND and WarnerMedia, overseeing social and digital creative for major entertainment brands like Peacock, Prime Video, Netflix and National Geographic and has worked on award-winning campaigns for titles like Roma, M3GAN, SNL and more.
Saylor is also announcing key leadership roles to enhance its storytelling capabilities across disciplines. Each of these leaders will report to Stetter:
- Doriean Stevenson, Creative Director: In this newly created role, Stevenson will lead Saylor’s team of copywriters. With a strong editorial background and deep expertise in digital strategy, Stevenson previously served as Executive Editor at Paramount, Entertainment Tonight, and CBS Interactive.
- Dominique Vitali, Creative Director: As Saylor’s new design lead, Vitali brings fresh creative vision and over 25 years of experience. She has designed and directed campaigns across entertainment, with clients such as Lionsgate, Hulu, Disney+, Max, Showtime, Paramount, Pluto, Roku and TV Land.
- Michael Meehan, Creative Director: Meehan, who initially joined Saylor in May 2024, will oversee the agency’s expanding team of editors, while also continuing to drive innovation in AV. His experience includes work at Mocean, Netflix, Trailer Park, and Modop.
“Saylor is making waves in creative marketing, and I couldn’t be more excited to help shape its next chapter,” said Stetter. “This is an agency that understands how to seamlessly blend creativity, strategy and production in a way that resonates with fans, delivering a lasting cultural experience rather than just a moment. With such an incredible team in place, we’re ready to reimagine what’s possible in creative storytelling.”
Stetter’s appointment follows Saylor’s recent strategic moves, including the hiring of Raul Rios as Head of Strategy, and the promotion of Bri Hudson to Director of Strategy. Together they are building out Saylor’s Strategy team and growing influencer business as the agency continues on its explosive growth trajectory.
For more information about Saylor, visit www.sayloragency.com
