SAXX Underwear is designed to give a man’s balls the love it deserves, in the form of their unique hammock-shaped pouch that tenderly cradles their jewels. And there’s no better time of the year to give the gift of ball care than Valentine’s Day.
But SAXX knows this romantic holiday isn’t just about satisfying his needs, it’s about his partner’s needs too. Which is why the brand is offering a one-of-a-kind piece of jewelry for someone who chooses to gift their man’s jewels a V-Day pair of SAXX: The Upside Down Heart Pendant, a hand-crafted 14 karat gold necklace cradling two radiant, natural round-cut diamonds with one carat total weight. The release of the necklace coincides with SAXX’s partnership with Hanky Panky Lingerie Underwear, so it will be available as a bundle with a matching set of SAXX Underwear for him, and Hanky Panky Underwear for her.
“We wanted to offer something special to those who offer their gentleman’s balls a little something special,” said Shawna Olsten, VP Brand Marketing at SAXX. “And what better reward for valuing ballcare than a luxurious diamond necklace in the shape of a heart that happens to be upside down?”
The Upside Down Heart Pendant, along with a matching set of SAXX and Hanky Panky underwear, is available for purchase at SAXX.com for $5,000 with all proceeds donated to the Testicular Cancer Foundation.
CREDITS
Client: SAXX
Agency: QUALITY MEATS
Co-Founder/Co-CCO: Brian Siedband & Gordy Sang
Creative Directors: Jamie Stark & Maxx Delaney
Head of Production: Autumn Childress
Executive Producer: Cate McManus
Group Account Director: Celeste Toffanello
Account Supervisor: Meredith Metzl
Production Company: BMP
Owner, Executive Producer: Ben Mahoney
Line Producer: CJ Richter
Director: Adam Moorman
DP: Jon Hamblin
Post Production: SILENTFACE
Editor: Evan Cutler Wattles
Sound Design & Mix: Tom Haigh
Colorist/Online Editor: Sarah London
