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Saucony Hurricane24 Makes Landfall In Kaleidoscopic Global Campaign

The Hurricane showcases a revolutionary transformation, boasting a dual cushioning system of PWRRUN PB and PWRRUN, delivering the brand’s ultimate cushioning experience

Roastbrief by Roastbrief
July 12, 2024
in Campaign
Reading Time: 3 mins read
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Saucony Hurricane24 Makes Landfall In Kaleidoscopic Global Campaign
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ROCKFORD, Mich. (July 11, 2024) – Saucony, a leading global performance running lifestyle brand, has launched the completely redesigned Hurricane 24, featuring an all-new dual-cushioning system for all-day comfort and protection. Transformed from the ground up, the brand’s new flagship max-cushioned trainer pairs plush, energy-returning PWRRUN PB™ foam with a supportive PWRRUN™ foam frame that cradles the foot with each step, ensuring all-day comfort. Saucony’s signature CenterPath Technology™ provides comfort and protection thanks to a broader platform, higher sidewalls, and an asymmetric profile and rocker shape that guides the runner’s stride from impact to toe-off. The Hurricane 24 also features a breathable engineered mesh upper and an adaptive lacing system for a plush and secure fit. The new model will be available on July 1 at saucony.com and select retailers globally.

“The 24th edition of the Hurricane is back in the lineup after a two-year hiatus as our most cushioned trainer yet,” said Brian Moore, chief product officer for Saucony. “Designed for maximum comfort and protection, the Hurricane 24 is suitable for various activities, whether a long run, a short recovery shake out, or just everyday comfort. This shoe’s dual-cushioning approach features the innovative energy-returning PWRRUN PB foam developed for our Endorphin series but now tuned to provide everyday cushioning, combined with a supportive cradle of our PWRRUN foam for maximum protection. Centerpath Technology utilizes higher sidewalls, a broader platform and a rocker shape to align the foot and ease it from heel to toe; you’ll feel like your feet are getting a cozy, protective hug with every step.”

Hurricane 24 Features

  • CenterPath Technology provides comfort and protection with a broader platform, higher sidewalls, an asymmetric profile and a rocker shape that guides the stride from impact to toe-off
  • Dual cushioning approach with highly responsive PWRRUN PB foam directly underfoot for maximum comfort while a broad base of PWRRUN foam surrounds and cradles the foot
  • Adaptive lacing system for secure fit
  • Soft and luxurious internal fabric treatments 
  • XT 900™ outsole delivers full coverage ground traction and durability
  • Best For: Daily Run/Workout/Casual Movement
  • Heel-to-toe Offset: 6mm (38mm heel/32mm forefoot)
  • Weight: Men’s 10.6oz. (302g), Women’s 9.8oz (279g)
  • Sustainability: This style is vegan and contains recycled materials
  • Credits
  • Client: Saucony
  • Production Company: Team Bubbly
  • Executive Producer: Andres Rojas
  • Executive Producer: Frank Siringo
  • Director: Miles Warren
  • Art Director & VFX Producer: Damien Nemire-Pepe
  • Director of Photography: Justin Derry
  • Production Designer: Luiza Rosa
  • Editor: Chris Campion
  • Wardrobe: Jaime Ortega
  • HMU: Bianca Duarte
  • Gaffer: Garland Berenzy
  • Key Grip: Chris O’Keeffe
  • Trinity Operator: Kyle Derry
  • Associate Producer: Malorie Gill
  • Associate Producer: Kim Squires
  • VFX Design and Animation: Alex Liou
  • Compositor: Evan Ryan
  • Original Rap: Cakes Da Killa
  • Female Runner #1: Dessa Delfin
  • Photographer: Vikram Valluri
Tags: campaign
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