Beginning today, Australians are able to enter the Sapporo promotion to win a giant yellowfin tuna and an all expenses paid trip to Tokyo for two to eat it. The winners will have a chance to bid on their own fish at Toyosu Fish Market auction, then have it prepared for them at a local sushi restaurant.
Says Amy Kearney, brand manager for Sapporo: “We know Australians love a trip to Japan, especially when it’s a prize to be won. But in a cluttered promotion space, we needed ours to really cut through.With this distinctive campaign, we’re marking the beginning of a new chapter for the brand. We’re thrilled that we can finally introduce Win This Fish to Australia and New Zealand – and can’t wait to share what’s next.”
Working closely with Collider and production partners, Sunday Gravy developed the promotion alongside Sapporo’s new upcoming brand campaign – all shot on location in Japan.
Says Sam Whatley, senior creative, Sunday Gravy: “From the traditional Kabuki soundtrack, to the authentic glimpses of a bustling fish market, to the prize itself – we’ve done everything we can to make the promotion as true to the Sapporo brand as possible.”
Win This Fish will be brought to life through short form edits of the Film, OOH, and POS. The competition is live until October 13.
- Creative Agency: Sunday Gravy
- Client: Coopers Brewery – Sapporo
- Media Agency: kwpx
- Production: Collider
- Director: Dylan Duclos
- Managing Director: Rachael Ford-Davies
- Producer: Autumn Loveday
- DOP: Chris Miles
- Editor: Adam Wills
- Colourist/Online: Matt Fezz
- Facilitation Company: Mr Positive
- Music Composition: Electric Sheep
- Retouching: Electric Art
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