June 2026 – With sponsorship from Eletromidia, Globo, MegaOOH, SBT, and Webedia, the São Paulo Media Group (GMSP) is holding a grand celebration today, Tuesday, June 9th, to commemorate the inauguration of its new board of directors, council, and collaborators, as well as Media Day (in advance, since Media Day is on June 21st). In a gathering with friends, colleagues from the communications industry, and partners, the event is an opportunity for new connections and strengthening relationships.
The São Paulo Media Group’s Celebration and Fellowship Party, a long-standing tradition open exclusively to invited guests, will bring together leading CLevel and BLevel professionals from agencies, advertisers, and media sponsors of the event. It will be a unique opportunity for integration among industry leaders, talent, and partners in a relaxed and inspiring environment.
The event will also announce the new schedule of courses offered by the Media Group, and the update to Mídia Dados Brasil , which is scheduled to go live in the coming weeks. The information from Mídia Dados – directed by Luciana Schwartz – forms the basis of a report created 39 years ago, which represents a true overview of the evolution of media and its channels of contact with consumers, and has been fundamental to the performance of media activity.
“More than just a moment of camaraderie, the traditional Media Group Party will celebrate the start of the new board and a focus on education. At the event, we will launch our courses, for which registration is already open on our website,” says Guilherme Cavalcante, the organization’s new president.
The new board of directors
Guilherme Cavalcante (from W+K) is the new president of the Media Group and Aline Velha (from Nubank) is the vice-president. The board of directors includes Cesar Toledo (Suno), Renata Valio (Lola TBWA), Dante Menichelli (TikTok), Nathália Oliveira (Africa), Tiago Santos (Euphoria), Renata Andrade (Amazon Ads), Fábio Freitas (BSOP), Heloísa Lima (Baila), Antônio Rodrigues (IESSI Music Entertainment), Vanessa Gregoraci (CNN Brasil), and André Gramorelli (WB).
The Advisory Board includes Daniela Pereira (Unilever), Antônio Toledano (Alma Lab), Gláucia Montana (Artplan), Marco Bebiano (Google), Rafaela Queiroz (Leo), Cláudio Paim (TV Globo), Maurício Almeida (We), and Marcelo Pacheco (Eletromidia). GMSP also has Paulo Gregoraci as Chief Financial Officer (CFO).
