Samsung Vision AI tech explored in new global film by Cheil Worldwide and electriclime°

Cheil Worldwide and electriclime° Korea have teamed up for a new global film for the Samsung Vision AI technology.

Promising the next big thing in television, Samsung Vision AI creates an entirely new TV watching experience as it starts to talk and gives the consumer a new future of technology.

The product was unveiled at CES 2025 in Las Vegas, which is a proving ground for breakthrough technologies and global innovators.

Directed by South African filmmaker Billy Pols, the global spot sees a family united in a sleek, modern location and shows off the AI TV’s stand and cable-free design.

In association with Cheil Worldwide, electriclime° produced the project through their new Korea office, with Executive Producer Seung Ku Lee at the helm.

With just 30 days from start of pre-production to delivery, the film was shot in Bangkok, Thailand, with DoP Maxim Desmet.

Client | Samsung
Agency | Cheil Worldwide
Executive Creative Director: Tal Shub
Account Director: Euiyoung Kim
Account Manager: Rachel Koo
Production Company | electriclime°
Director: Billy Pols
DoP: Maxim Desmet
Partners: Michael Ahmadzadeh, Pabz Alexander
Executive Producer: Seung Ku Lee
Producer: Rachel Chung, Wonman Kim
1st AD: Mattnin Yantadilok
Set PA: Wasinee Sungkaprom

Art Director: Satawat khamphen
Focus Puller: Pirun Dejdamrong
Steadicam Operator: Watcharawit Ya-inta
1st Steadicam Assistant: Peerawish Tippantong
2nd Steadicam Assistant: Angkoon Sansiriwong
Qtake Operator: Trin Palitkul
Key Grip: Thamrngrit Pramaipim
Gaffer: Wirot Sittiwech
Location Manager: Teerayut Ruksacho
Location Assistant: Akawit Senator
Casting Director: Surangkana Suwanjinda
Stylist: Wantana Warintarawech
HMU: Amnat Chinpratan

Offline Editor: Kevin Whelan
DI: Lucid Colour
Colourist: Wonseok Ko
DI Crew: Imgoo Jo, Suhyeon Bae, Boram Yeom, Hyewon Hong
DI Producer: Onew Kim
Manager: Yujin Seo
Post: OPUS Studio
2D Motionographer : Jun Minjeong, Song Hyejoo
3D Generalist : Lee Jihoon, Kwon Soonhyung
Supervisor : Park Hyunhee
Compositor: Park Taehoon
Music Composer: Floris de Haan
Master Recording: Hongseok Oh
Service Production Company: TAPROD
CEO: Serge Thimbre
Partner & Executive Producer: Louis Ditapichai
Executive Producer: Nicolas Sacre
Line Producer: Prakaiwat Guyon
Production Manager: Chaiwat Wattanasin
Production Coordinator: Chanokmart Puechponsub
Production Assistant: Phitchaphorn Phikulyaem

Tags: ai Cheil Worldwide electriclime°Samsung Samsung Vision technology