Set to the iconic tune of A Tribe Called Quest’s “Can I Kick It?”, a heartwarming new campaign showcases a teen’s journey through his neighborhood, skateboard in tow. As he glides along, he approaches various groups of teens, eager to join in their activities. The twist? Each group speaks a different language. Undeterred, the young man turns to his Galaxy AI interpreter, seamlessly asking “Can I kick it?” in multiple languages, and is warmly welcomed by all.
This campaign brilliantly highlights the revolutionary capabilities of Galaxy AI, demonstrating how technology bridges communication gaps and fosters inclusivity. The teen’s effortless interactions, made possible through the Galaxy AI interpreter, emphasize the potential for connection and understanding in a diverse world.
As he skates from one group to the next, the video captures the essence of community and the power of language. The innovative AI technology allows him to engage with peers regardless of language barriers, showcasing Galaxy AI’s user-friendly and transformative features.
Incorporating the nostalgic beats of A Tribe Called Quest, the campaign not only pays homage to classic hip-hop but also underscores the timeless message of unity and collaboration. Through the eyes of this adventurous teen, viewers witness the boundless possibilities enabled by Galaxy AI, inspiring everyone to embrace diversity and connect with others in new and meaningful ways.
- Credits
- Samsung:
- Yong Woo Kim, Senior Professional, Global Brand Marketing
- Nooree Hur, Senior Marketing Professional
- Jisu Goh, Marketing Professional
- Woongki Kim, Marketing Professional
- Agency:
- CCO: Erica Roberts
- CSO: Samantha Deevy
- ECD: Ryan Paulson
- Creative Director: Felipe Pavani
- Creative Director: Alanna Watson
- ACD: Stephen Icardi
- ACD: Patrick De Young
- Group Account Director: Nicole Hruby Daniel
- Account Director: Jean-Luc Ford
- Account Supervisor: Alex Wyatt
- Strategy lead: Elizabeth Rowny
- Senior Strategist: Jessica Neira
- Senior Project Manager: Juli Faltas
- Executive Producer: Andrew Runkle
- Head of Production: Deb Archambault
- Production:
- Director: Felix Brady
- Production Co: Stink Films
- President: Daniel Bergmann
- Deputy MD/Exec Producer: Mungo Maclagan
- Producer: Ash Lockmun
- DoP: Pat Aldinger
- 1st AD: Javier Prieto
- Production Designer: Perry Newberry
- Stylist: Savannah Baker
- 24-7 EP: Jonás Hendrix
- 24-7 Producer: Xoan Carnide
- Editor: Matt Newman / TRIM
- VFX:
- Editorial: Trim Editorial X Cosmo Street Editorial
- Editor: Matt Newman
- Assistant Editor: Joey Henshaw
- Edit Producers: Pia Ebrill and Colby Eaton
- Heads of Production: Anne Lai and Luiza Naritomi
- Executive Producers: Maura Woodward and Noreen Khan
