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Samsung Electronics Australia Announces Major Partnership with TCS Sydney Marathon presented by ASICS

Samsung Enters the Race as Official Health Technology Partner

Roastbrief by Roastbrief
June 13, 2025
in Brands, Campaign, Technology
Reading Time: 3 mins read
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Samsung Electronics Australia Announces Major Partnership with TCS Sydney Marathon presented by ASICS
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SYDNEY, Australia – June 13, 2025 – Samsung Electronics today announced it is hitting the ground running as a Major Partner of the TCS Sydney Marathon presented by ASICS. As the globally renowned marathon’s Official Health Technology Partner, Samsung furthers its commitment to Australians to push boundaries and deliver performance in technology, health and wellness. 

 “We are very proud to be partnering with the TCS Sydney Marathon, an iconic Australian event that, like our Galaxy wearables, embodies the spirit of endurance, innovation and excellence,” says Eric Chou, Vice President of Mobile eXperience at Samsung Australia. “This collaboration allows us to celebrate the passion and commitment of the participants while supporting athletes at all levels with the tools to train smarter and recover better to help each reach their personal best.” 

TCS Sydney Marathon Race Director, Wayne Larden, says “We are thrilled to welcome Samsung as the Official Health Technology Partner in 2025. As an international brand known for its leadership in the mobile and wearables space, their innovative health and sleep technology aligns with our goals to enhance a runner’s journey from start to finish, empowering our participants with the tools they need to run and recover from a successful race.” 

As the Official Health Technology Partner of the TCS Sydney Marathon, Samsung will be promoting the importance of building good sleep habits to improve recovery in runners and showcasing its free Samsung Health app. Combined with a Samsung Galaxy Watch and/or Galaxy Ring, Samsung Health1 can further help runners train their sleep by offering personalised guidance and support for improving sleep patterns, setting daily goals, and following a coaching program2 to achieve better sleep. 

In the lead up to the 2025 TCS Sydney Marathon, recently named the seventh Abbott World Marathon Major, Samsung will be activating at a several key events and hosting exciting experiences for the running community. 

  • Samsung brand ambassadors will be at four TCS Sydney Marathon Run Clubs events, providing attendees the opportunity to get their hands on a “Train Your Sleep” merch kit, win exciting giveaways and learn about Galaxy products and features to help improve their training and recovery regime.  
  • Sleep and running experts will also be on hand at events speaking to the running community, about the opportunities to find improvement in sleep and recovery.  
  • On August 28-30 Samsung will be exhibiting in a prime position within the TCS Sydney Marathon Running Show offering a unique experience for all attendees, as well as offering exclusive opportunities for TCS Sydney Marathon runners to win competitions and access exclusive discounts. 

For more information, please visit Samsung Health, Galaxy Watch or Galaxy Ring. 

Tags: ASICSBrandscampaignSamsungTCS Sydney Marathontechnology
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