Samsung has launched a global campaign by BBH Singapore, to introduce the new Galaxy Watch Ultra, their first watch for extreme performance, powered by Galaxy AI. The 30-second TV and online film highlights how the Galaxy Watch Ultra is the ultimate companion for any adventure, with the tagline: ‘Wherever life takes you, make it Ultra’. The commercial follows an adventurer taking on the roughest terrains: cycling down sand dunes, swimming in the ocean, and hiking up snow-capped mountains. We also get a glimpse of how the Watch Ultra empowers him to perform in his professional life.
Fittingly, the film’s soundtrack is a reproduced rendition of the classic love song, ‘I Will Follow You’ by Ricky Nelson.
The campaign will run globally. It is supported by three online films which will air on YouTube, Instagram, Meta and X, to highlight the watch’s impressive new features such as its military-grade durability, water resistance, and long-lasting battery life.
On social media, a series of quirky feature-led videos provide more information through situational demonstrations of the watch.
Sascha Kuntze, BBH Singapore’s Chief Creative Officer, said: “Time flies when you’re having fun. Or making a campaign about an extreme watch. We’re thrilled to be a part of yet another flagship launch, and to build the ambition of Galaxy AI together with Samsung.”
- Credits:
- Agency: BBH Singapore
- Chief Creative Officer – Sascha Kuntze
- Creative Director – Sid Lim
- Creative Team – Amos Mak, Ishan Venkat, Shumin Leow, Pam Ho, Jiamin Tan, Natalie Tan
- Chief Strategy Officer – Chris Chalk
- Strategy team – Kyle Duckitt, Felicia Ong, Meili Yeo
- Account Management – Jasmine Portman, Claire Wong, Jun Wen Tay, Seraphyn See, Elena Lee, Su Tien Chow
- Agency Producer – Wendi Chong, Derri Ng, Shantelle Sim
- Director/ Production Co – Sinan Sevinç, Stink London
- Producer – Shea Coleman
- Editor – Joe Guest
- Post Production – Black Kite Studios
- Sound Design – String & Tins
- DoP – Kristof Brandl
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