Golf is meeting entertainment in a way you’ve never seen before at LIV Golf Riyadh presented by Ma’aden this year, with DJ Salvatore Ganacci taking to the course in a one-of-a-kind DJ bespoke golf cart.
The legendary DJ is putting the ‘tee’ into partee and the ‘club’ into golf club with the specially created golf cart, which is covered with lights and kitted out with a turntable and speakers.
The golf cart was designed by Salvatore himself and is the focus of the kickoff campaign for LIV Golf in Riyadh, created by BigTime Creative Shop.
In a film created by BigTime and running online and across social channels, we see Salvatore driving the golf cart from the course to bring the vibe into the city, entertaining the crowds on the way. The endline is: “Take the LIV Golf vibe wherever you go.”
Salvatore Ganacci’s golf cart will be a key attraction at LIV Golf Riyadh and with talks for more bespoke carts in future.
Salvatore Ganacci is headlining on Friday, February 7th at LIV Golf Riyadh, as part of a stellar line-up of music events and concerts. Other headliners include the legendary Cheb Khaled and DJ Snake. The Backstreet Boys will be performing live in concert on 7th February at Riyadh Golf Club.
Mohammed Sehly, CEO of BigTime Creative Shop, said: “Going beyond the brief of creating a film and approaching the brand essence of LIV Golf holistically, beyond conventional media, we smashed boundaries with a bespoke golf cart that melds the world of golf and music. Designed and helmed by a legendary DJ, it is our unconventional way of getting people talking and tapping into the hype culture”.
Adam Harter, Chief Marketing Officer LIV Golf, said: “LIV Golf is where the very best in golf and music come together for one unforgettable event. This one-of-a-kind golf cart captures our brand essence in a creative and unexpected way that will excite fans everywhere.”
Co-creative Directors at BigTime, Camila Venegas and Silvia Vera, adds: “The idea was simple, take the golf vibe from the green to the city and show golf like never before—bolder, louder, and more entertaining than . By bringing this timeless golf icon into the world of music, we showed that boundaries can still be pushed in the most unexpected places.”
