Sparkling wine is always associated with celebratory occasions, such as birthdays and end-of-year parties, but many occasions can go well with sparkling wine. With this in mind, Salton is presenting the new campaign “Get out of your bubble and into ours”, developed by the Mestiça agency. The brand wants to get closer to the young public, showing that not only big celebrations deserve special celebrations.
The campaign brings celebration to the fore, starting from the idea that different moments in the routine can be accompanied by Salton, a Brazilian brand that wants to influence that the special moments that deserve sparkling wine are created by the consumer, exploring Brazilian effervescence as the meaning of the concept “A vida efervescente”.
Through content with influencers, 5 films for digital, posts on social networks and outdoor pieces, the campaign places the consumer as the protagonist of special moments such as meetings with friends, popcorn time, following soccer matches and even that classic feijoada. In an irreverent tone, Salton plays with the question of luxury and sophistication that are usually associated with sparkling wine – the films begin to the sound of classical music and then show the joy of Brazilians on different occasions that also call for sparkling wine. One of the films even features the country duo Breno and Caio Cesar.
Influencers Cris Vianna, Gabi Moretti and Diógenes Lemes are starting to produce content this month with the message “Get out of your bubble and into ours”, demonstrating in practice what Brazilian effervescence with Salton is like when consuming the drink at various times of the day. The team of influencers will gain new reinforcements by the end of the year.
“Through our pop-up methodology, we started a strategy to differentiate Salton from the competition and, as it is a Brazilian brand, we came up with a communication that appropriates this territory to talk to Brazilians about diversity in their routine. In addition to building new consumption moments for the products in the category, Salton becomes part of everyday life, whether in gastronomy, culture or entertainment,” says Paulo Sanna, CEO/CCO of Mestiça.
“This is a fun, cheerful, authentic campaign with a lightness that is characteristic of our consumer. We’re portraying moments in our daily lives that we often don’t realize how happy they are and how much these moments deserve a toast! The idea is that, always in moderation, consumers can toast the simplest moments in life. After all, it’s the simplicity of moments that make them ‘remarkable’,” says Luciana Salton, Salton’s Executive Director.
