May 27, 2026 — Salt XC today announced a strategic partnership with FAST Studios’ The Women’s Sports Network (WSN), becoming the exclusive activation partner helping brands enter, engage, and activate within one of the fastest-growing areas in sports and culture. Alongside this partnership, Salt XC has also made a strategic investment in FAST to help accelerate the networks’ growth.
The Women’s Sports Network is the 24/7 home for women’s sports where fans can see live games, news and exceptional stories across every sport – finally leveling the playing field for female athletes. As interest in women’s sports continues to rise, brands are looking for stronger ways to move from media investment to meaningful fan connection. Through the partnership, Salt XC will serve as FAST’s activation partner, helping brands create experiences, social amplification, partnerships, and real-world engagement connected to FAST’s growing women’s sports platform.
“Brands are ready to invest in women’s sports, but they need the right strategy and activation model to show up with credibility,” said Jeff Rogers, CEO at Salt XC. “Our partnership with FAST gives brands a clearer path into the space, connecting media access with deeper fan engagement, cultural relevance, and measurable brand value.”
The partnership brings together Salt XC’s track record in brand activation, sponsorship, experiential marketing, and cultural engagement with FAST’s focus on access, storytelling, and fan connection in women’s sports. Together, the companies will help brands reach highly engaged audiences through broadcast and social media, creator-led content, live experiences, and community-based activations.
“Media access gets brands in front of fans. Activation makes them part of the fan experience,” said Stuart McLean, CEO at FAST Studios. “Salt XC brings the expertise brands need to help brands show up in women’s sports with relevance, creativity, and impact.”
The partnership reflects Salt XC’s belief that women’s sports are more than a media opportunity. They are a brand-building platform with growing fanbases, strong affinity, and year-round storytelling potential.
