16th June 2025, London, UK – Škoda has appointed global branding consultancy Saffron Brand Consultants to help shape the next chapter of one of Europe’s fastest-growing car brands.
As Škoda accelerates its global ambitions, the two-year partnership will enhance its brand identity and strategy across key markets, reinforcing its position as the best choice for Everyday Explorers—those who seek enriching everyday moments, while staying true to their values.
Saffron will work closely with Škoda to refine its brand positioning, strengthen its identity, and build long-term brand equity through a more consistent and impactful presence worldwide. As part of this brand evolution, Saffron will undertake a series of strategic and creative initiatives to further develop the brand forward across a wide range of touchpoints.
Acting as a brand guardian, Saffron will help define every aspect of the brand experience, ensuring clarity, innovation, and differentiation—delivering on the promise of the Škoda experience and making the brand memorable in an increasingly competitive landscape.
The collaboration is already well underway, with both teams working in close partnership to ensure every element of the brand is carefully considered, strategically aligned, and ready to drive Škoda’s future forward. The work will begin rolling out this year.
“Our collaboration with Škoda is a unique opportunity to strengthen and refine the brand’s positioning. We’re excited to help shape its future, shifting in-market perceptions of value and building lasting brand equity. Together, we’ll ensure Škoda’s presence is both consistent and differentiated, ensuring the brand remains central to every experience.” Jacob Benbunan, CEO and Co-founder, Saffron Brand Consultants.
“We’re not just updating how we look—we’re evolving how we make people feel. Together with Saffron, we’re crafting a brand that reflects our ambition and challenger mindset. Saffron’s boutique approach, global expertise, and strategic creativity make them the right partner to help us build a brand that is consistent, differentiated but truly memorable.” Meredith Kelly, Head of Marketing at Škoda.
