3rd June 2026, London – Saatchi & Saatchi has today announced three new creative hires within CCO Franki Goodwin’s team.
Patrick Silla joins as Associate Creative Director, having risen through the ranks at Wieden+Kennedy, working on Heinz’s multi award-winning “It Has to Be” campaign, and iconic brands, Ford and Nike. Silla has also held roles at Beyond, where he worked across Sprite, Alzheimer’s Research UK, Back Market and Itsu, and at Droga5, where he worked across global brands including Coca-Cola and Barclaycard.
Matt Tassell and Dan Kenny join as Senior Creatives. A newly formed team, the pair first collaborated at TBWA on Adidas’ global ‘You Got This’ platform. Tassell previously worked at Iris, Grey, BBH and Adam&Eve, creating award-winning campaigns for McVitie’s and Jaffa Cakes, including ‘It’s a Cake, You Biscuit’. Kenny joins from Motel and Euro RSCG (now Havas), campaign highlights include #LidlSurprise and Beco’s Cannes Grand Prix-winning ‘Steal Our Staff.’
Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi, said: “This year just keeps getting better and better. Our team is growing, and Patrick, Matt and Dan exemplify what Saatchi is all about – ridiculously good, impossible to ignore, talent. Their experience, knowledge and creativity are a joy to watch, and I’m so excited to see what they can do.”
The new hires follow the appointment of Ben McNaughton as Head of Design, who joined after 16 years at Mother London, alongside senior creatives Rachel Tweedy, Jamie Chang, Tom Lee and Becca Duggan.
