2nd July, 2024, London – Europe’s most valuable telco brand, Deutsche Telekom, has launched a new campaign with creative partners Saatchi & Saatchi. Entering Whatsapp group chats across Europe, the AI Chat Bot, No Excuses, continues the brand’s commitment to help Gen Zs to make memories and step away from the pressures and stresses for a summer to remember.
This year Deutsche Telekom went straight to the source – Whatsapp – the place where all plans for the summer get made, and often get broken. The work, landing in a place brands aren’t usually invited to, is designed to tackle the thing that gets in the way of plans more than anything else – excuses!
Building on the brands ’Summer of Joy’ platform,The Summer to Remember campaign will use innovative AI technology to engage young people in the online spaces they plan their summer – the group chats on their phones. The No Excuses bot is a WhatsApp assistant that can be added to any WhatsApp group. It can be deployed to roast friends for making excuses not to go out, and also offers group members the chance to win tickets to some of Europe’s most anticipated festivals including Melt (GER), Rolling Loud Europe (AT) and Lollapalooza (GER), and make it a summer to remember thanks to 10,000 free music experiences across Europe, allowing them to create memories they will treasure tomorrow, today.
Franki Goodwin, CCO, Saatchi & Saatchi, “This summer we’re doing everything we can to deliver incredible real world experiences for young Telekom customers across Europe. That means we’re putting on events, giving away free festival tickets and savagely roasting them in multiple languages front of their friends. We’re just doing what has to be done so that they can make the best memories of their lives.”
An additional immersive AI tool, which will allow users to relive collective summer memories, will launch at a later stage of the campaign. The campaign will also run across social and online with a range of international and local content creators promoting both AI tools across Deutsche Telekom’’s European markets*.
The No Excuses bot can be downloaded here.
- Campaign credits
- CAMPAIGN TITLE: The Summer to Remember
- CLIENT: Deutsche Telekom
- ADVERTISING AGENCY: Saatchi & Saatchi London
- CCO: Franki Goodwin
- CREATIVE DIRECTOR: Gary McCreadie, Brodie King
- SENIOR CREATIVES: Alex Kosterman, Avani Maan
- CREATIVES: Molly Ohayon, Issie Peach
- EXECUTIVE DESIGN DIRECTOR: Kris Miklos
- DESIGN LEAD: Jimmy Leung
- DESIGNER: Ajay Sookraj
- PLANNING DIRECTOR: Sam Wise
- PLANNING PARTNER: Mathieu Abet
- BUSINESS LEAD: Clare Shaw
- ACCOUNT DIRECTOR: Julia Leibetseder
- SENIOR CREATIVE TECH PRODUCER: Shail Mehta
- AGENCY PRODUCER: Abigael Wilson, Lucy Fuggle
- MEDIA BUYING AGENCY: Emetriq GmbH
- PRODUCTION COMPANY: Pavillion Works
- TECH & PRODUCTION PARTNER: The 5GS, Oliver Kibblewhite (Founder & Technical Director), Emma Jackson (Executive Producer/ Prompt Engineer), Greg Furber (Executive Creative Director)
- PR AGENCY: Proud Robinson
- SOCIAL MEDIA AGENCY: Ozmoze
- CREATOR & INFLUENCER AGENCY: We Are Era
