The Department of Human Services, through its Gambling Harm Support SA unit, has launched a powerful new campaign via Adelaide agency SAUCE. The Creative Agency., aiming to help people recognize the early signs of gambling harm.
For those who gamble—and the family, friends, and colleagues around them—there’s often a subtle shift when gambling transitions from a pastime to a potential problem. These changes can be seen in behavior, attitude, and even appearance. ‘Spot the Harm, Stop the Harm’ highlights the often-overlooked non-financial consequences of gambling and encourages South Australians to reflect on their relationship with gambling.
“No one should suffer in silence. Gambling harm isn’t just about money—it impacts mental health, relationships, and overall well-being. ‘Spot the Harm, Stop the Harm’ is a bold step toward ensuring South Australians recognize the risks and seek support when needed,” said The Hon. Nat Cook MP, Minister of Human Services.
“It’s an incredible opportunity and responsibility to influence community behavior for the better,” said SAUCE Co-Creative Director Michael Gagliardi.
“We were excited to take on this challenge, and we’re proud of the work. The message is simple yet powerful: if you spot the harm, you can stop the harm,” added SAUCE Co-Creative Director David Ormston.
The campaign spans TV, BVOD, radio, out-of-home, large-format outdoor, and digital media. Its goal is to prevent low- to medium-risk gamblers from progressing to high-risk gambling—an issue that affects nearly 14% of Australians and impacts 1.2 million Australian adults indirectly.
