Detroit, MI – November 3, 2025 – Today, Rush Street Gaming, one of the fastest-growing gaming companies in North America, announces it has selected Doner as its new creative agency of record following a competitive review. The multiyear partnership taps into Doner’s strategic and creative experience in the gaming, entertainment and hospitality industries, as well as the investments the agency has made in content production services, including AI & automation and data intelligence, all in service of the five Rivers Casino locations.
The partnership aims to grow player loyalty and attract new guests by ensuring each Rivers Casino is a preferred entertainment destination in its local market. Doner will apply its full suite of capabilities – from brand strategy, to high-volume content production – to deliver fast, consistent, insight-driven and culturally relevant content that connects to each property’s target audiences.
“Rush Street Gaming is a fast-moving, data-driven business that requires a marketing partner who can operate with that same level of pace and precision,” said Cliff Ehrlich, Chief Operating Officer at Rush Street Gaming. “We’re excited to partner with Doner and tap into their strategic acumen, creative sensibilities, and their unique approach to production – powering our properties with the right content, at the speed and scale our business needs.”
Doner’s data-informed creative process and advanced production technology will be key to achieving the brand’s vision, using automation and AI to streamline workflows, accelerate speed-to-market, and optimize connections with the consumer, supporting all Rivers Casino properties. This is also an opportunity for Doner to tap into its institutional knowledge in gaming, providing Rush Street with the right balance of human insight and technology-driven delivery.
“Rush Street Gaming is an ideal partnership for what we’ve built at Doner,” said David DeMuth, CEO of Doner. “We’re excited to tap into our expertise in driving traffic, building brand affinity and loyalty, and perpetually powering the individual properties with insight-driven, highly-precise, and efficiently produced content, at scale. This is the intersection of many of the things we do best and we’re thrilled to put it all to work for Rush Street Gaming.”
The partnership will focus on local-market engagement, while maintaining a cohesive brand identity across properties. Doner’s first campaign for Rivers Casino is set to debut in 2026.
About Rush Street Gaming
Rush Street Gaming and its affiliates have developed and currently operate successful Rivers Casino locations in Pittsburgh, Pennsylvania; Philadelphia, Pennsylvania; Des Plaines, Illinois (Chicago area); Portsmouth, Virginia; and Schenectady, New York. All Rush Street Gaming casinos have been voted a “Best Place to Work” or “Top Workplace” by their team members. For more information, visit RushStreetGaming.com.
About Doner
You’ll find us at the Intersection of Modern + Main Street. It’s where we help Main Street brands compete in the modern marketplace – and Modern brands scale by connecting with everyday people. Our clients include Coca Cola’s fairlife, Stellantis (Chrysler, RAM, Jeep, Fiat, Alfa Romeo), The UPS Store, McDonald’s, Poland Spring, Saucony and more. We’re on a simple mission to unite people in an increasingly fragmented world, backed by equal parts magic (world-class strategy, creative and design), and machine (data-driven decisioning, efficient production studios and scale). To learn more about Doner and see some of our work, visit doner.com.
