In its first work for Rubicon since winning a suite of brands from the AG Barr portfolio earlier this year, the platform, created by Lucky Generals, proudly positions Rubicon as not just a juice but an unfiltered showstopper in a can. A fruit-fuelled mic drop, loved by people who strut in, steal the spotlight and sip with swagger, proudly flaunting their fruitiest sides. Making Rubicon the go-to brand for flavourful, real fruit-filled refreshment in a drinks category dominated by the familiar.
There will also be four films, each shining a spotlight on a Rubicon flavour within a world of audacious characters and aspirational styling. From a cherry red-suited man with spinning nipple tassels to a woman playing a tiny drum kit with two impressively long purple fingernails, the campaign celebrates the flamboyance and swagger of people living their best “Big Flavour Behaviour” lives.
