On May 15, the Las Vegas Convention and Visitors Authority (LVCVA) and its longtime agency of record R&R Partners (the shop behind “What Happens in Vegas Stays in Vegas”) teamed up with The Sphere for a one-of-a-kind birthday celebration.
To celebrate the city’s 120th birthday, the creative minds at R&R tapped Orbi™, the Sphere’s larger than life emoji, to blow out birthday candles on marquees across the city, concluding with special birthday messages on Resorts World Las Vegas and Fremont Street Experience’s Viva Vision.
Since debuting earlier this year, Orbi has quickly become part of the Las Vegas community, sweating through a heat wave, waking up with a daily cup of coffee and putting its party hat on every Friday and Saturday night.
The massive OOH activation debuted on socials on 5.15, treating Vegas enthusiasts to just the latest collaboration between the LVCVA and R&R Partners.
In recent years the pairing has helped to transform Las Vegas into an entertainment/sports capital and cultural icon, including ushering in the Raiders, F1 Grand Prix, the 2024 Super Bowl, and a first-of-its-kind player sponsorship deal with every member of the WNBA’s Las Vegas Aces roster.
TEAM CREDITS R&R Partners Creative Director, Brad Warsh Group Creative Director, Blake Morris Executive Producer, Erika Buder Senior Producer, Alenka Obal Chief Marking Officer, Matt Matzen Vice President of Brand Management, Robyn Morris Brand Director, Amy Belka Marketing Specialist, Jilliann Parraguirre Sr. PR Group Account Director, Erin McCleskey PR Associate Account Director, Nick Valente
Frequency CEO + Founder, Karl Nickoley Executive Producer, Jody Montoya Producer, Jem Bollozos Producer, Rose Nordberg Drone Pilot, Ben Ellingson Drone Pilot, Daniel Perrier Camera Op, Steele Rutherford Storyboard Artist, Justin Angcaco Editor, Timothy Le VFX Producer, Rahul Bholane
Sphere Director of Client Service: Jake Berman Sr Project Manager: Jennifer Katanyoutanant Executive Producer: Angie Sun Chief Creative Officer: Ned McNeilage Sr. Creative Director: Katie Wilson Sr. Art Director: Raman Mustafa Designer: Sophia Rose Music Supervisor: Ron Ubaldo Director of Post Production Audio: John Hendicott Supervising Sound Editor: Matt Soule Executive Producer: Jennifer Cook VFX Supervisor: Christian Bach VFX Producer: Alex Giglio Production Coordinator: Daziah Arias Sr. Technical Animator: Steve Rembuskos Sr. Motion Graphics Compositor: Brock Stearn
ARC Creative Team Executive Producer, Hillary Thomas ECD, Becky Porter Creative Director/CG Lead, Graeme Turnbull Compositor, Chris Hunsberger Designer, Gregory Park
LVCVA Kate Wik – Chief Marketing Officer Andrew Luft – Vice President of Brand and Integrated Marketing Colleen Yoshida – Sr. Director of Advertising Molly Castano – VP of Public Relations & Communications
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