Las Vegas, March 24, 2025 — After 50 years of iconic work and groundbreaking political influence, the Las Vegas agency R&R Partners is rolling out significant changes to prepare for the future. Starting immediately, Michon Martin will be elevated from President to CEO, while the agency’s long-serving CEO, Billy Vassiliadis, will shift into a Chairman role.
In her new position, Martin will continue to oversee all aspects of R&R’s business including creative, government affairs, and digital work, serving brands that include the Las Vegas Convention & Visitors Authority, Discover Puerto Rico, Brand USA, United Parks and Resorts, F1, Allegiant Air, Boeing, among many others.
A tough as nails former prosecutor and government advisor, Michon Martin’s background is both unique for the industry and perfectly suited to lead R&R Partners into the future. An “ad agency” in name only, the company has built a reputation for not just delivering some of the industry’s most iconic campaigns (“What Happens in Vegas …”), but for its ability to serve as a problem-solving force that boasts a best-in-class government affairs team, one of the world’s most trusted group of AI, AR and VR developers (House of V) and a turbocharged creative department led by MAL legend Chuck Monn.
Together, this unique grouping of expertise allows R&R to solve problems other agencies can’t, from helping marketers and organizations like Meta and Snap to find new ways to leverage AI and wearable technology to passing legislation that brings new business to regions in need of investment. It’s a model that holding companies and creative agencies have both spent fortunes to replicate, and one that has grown up organically within the four walls of R&R’s Vegas HQ.
Her elevation comes on the heels of Michon’s integral role partnering with Vegas to create new, innovative ways to draw tourists to the city. Under her leadership, R&R has helped to expand the city’s cultural footprint over and over again in recent years, wooing F1, the NFL, the WNBA, MLB and dozens of other major cultural events to the city.
“For 50 years we’ve attacked clients’ challenges and opportunities in unique ways, with unique people,” said Michon Martin. “Our talent includes Cannes and Effie-winners, former elected legislators, behavioral psychologists, presidential campaign advisors, rocket scientists … and me, a former prosecutor. My mission is to be the curator of these brilliant brains, diverse perspectives, passionate hearts and unrelenting energy. To bring every amazing mind and point of view to the client’s table with one goal…..win. By any means necessary.”
Michon’s promotion is just the latest in a string of major personnel moves for the agency, which caps 24 months of additions that includes Chuck Monn as CCO (formerly Media Arts Lab), Matt Matzen as CMO (formerly Deutsch), David Panzarasa as Head of Talent (formerly Chiat Day), Kat Urban as Head of Integrated Production (formerly Chiat Day) and Richard Oldfield as Head of Strategy (formerly R/GA, TBWA/MAL).
Billy Vassiliadis will assume the company’s chairmanship. Vassiliadis is a legendary figure in the history of Las Vegas, having played a key role in the brand’s tourism campaigns for 40 years, serving as trusted advisor to multiple U.S. Presidents and state officials, working closely with local business leaders to expand Vegas’s global perception, and helping the city through many challenging times — from 9/11 and the 10/1 shooting to a global pandemic and beyond.
“Michon is R&R — she’s Remarkable and Resilient, and Resourceful and Relentless,” said Billy Vassiliadis. “I’ve had a unique view of her incredible collection of skills, talent and instincts. Michon embraces the future with unbounded enthusiasm and vision. She fiercely fights for our clients’ success, and with equal ferocity protects all of us she works with and leads. I’m so fortunate to be here with her and for her, as I get to witness the ascension of our industry’s next superstar. Look out world, here comes Michon.”
“Billy is truly my best man,” Martin adds. “He is one-of-a-kind and I have been lucky enough to have a front row seat to his wonder—Brand Marketer of the Year, strategic guru and tourism tea leaf reader. He’s driven this company forward, always challenging convention and breaking rules. Now he gets to do what he loves best and is best at — playing a critical role in our strategic and creative direction. And, of course he’ll always be there to help steer our clients through crises. I can never thank him enough for his leadership, mentorship, true caring and wonderful humanness.”
A NEW LOOK AND FEEL
As part of the transition, this month R&R Partners is also rolling out a new brand identity, including a refreshed logo, color palette, website, stylebook, merchandise, and more. Favoring large, bold fonts, colors and gifs, it’s a major departure from the brand’s previous visual ID, one that they feel is more in line with the agency’s future positioning in the market.
The logo itself is dynamic and in motion, constantly changing and rotating through different combinations of custom characters spelling out R&R. It allows for thousands of possible combinations representing how the agency works and thrives—through diversity of minds, talents, and partnerships. Like R&R, it is constantly evolving and changing and being added to. There is no set way to solve problems or build solutions.
“We thought that our 50 year anniversary and the transition to new leadership was the perfect time to update everything about R&R – including how we see ourselves,” said Chuck Monn, Chief Creative Officer. “This new branding embraces a fun, minimalistic tone that leans into the concept of ‘play,’ which is at the heart of everything we do. We’re excited to have a fresh new look for the next chapter in the agency’s history.”
The new branding was unveiled with a launch film (which can be seen here), as well as across the agency’s website and social media. For more information, please visit RRPartners.com.
About R&R Partners
WHO WE ARE
We’re an independent agency that loves solving problems. Problems energize us. We surround them with all that we are to create solutions that no one else can. Problems drive us to take on more, to bring more to the table, and to get the most diverse opinions and the most audacious ideas. Because of our independence, we can do whatever we deem necessary to bring our clients the most innovative and singular solutions. We are creative, strategic, analytics, government affairs, polling, digital design, design, PR, and connections planning… and if we don’t have what we need to solve yours, we will get it. We know that problems create change… problems transform. We know that problems make heroes and we want our partners to be heroes. Problems are our playground. Let’s play.
WHAT WE DO
We create solutions that drive business forward by any means necessary. Our tools range from developing emerging technologies, creating new platforms, writing public statements for CEOs, communicating to public officials, bringing together community stakeholders, developing brand identities… and yes, we make some great advertising, too.
However, we are not an ad agency. We are agents of change for our partners.
