As the holidays approach, Grand Frais and its agency Rosa Paris are launching Slice of Indulgence, a campaign that speaks to everyone who has ever cracked a little too early. Because it’s a fact: Grand Frais products are irresistible, and their festive Christmas selection even more so.
Foie gras, chocolates, marinated salmon, exotic fruits to create the most delicious yule log… so many treasures that shouldn’t be touched before the big day, yet are almost impossible to resist.
To put an end to this annual ordeal, the brand and Rosa Paris have designed an entire range of decorations made to cleverly hide the evidence of these irresistible little nibbles. The Pannetone Cover, Foie Gras Cover, Yule Log Cover, Cheese Cover, Salmon Cover and Chocolate Cover all help both decorate and disguise the misdeeds committed by the most indulgent among us.
A playful way to embrace one’s gourmandise while still serving guests the most beautiful and delicious Christmas meal.
In addition to the film directed by Thomas Leisten Schneider (Boner&Boner), a social media contest will give the brand’s community the chance to win the specially designed covers.
To amplify the idea even further, Grand Frais and its influence agency Histoire 2 sent the covers — along with a gourmet box — to more than 70 content creators, enough to whet appetites well before Christmas.
