August 2026 – After five years, Rodrigo Famelli has decided to step down as a partner at Streetwise, the out-of-home (OOH) communications agency he co-founded in 2021 alongside Daniel Simões and Paul Heath.
The move comes just months after Streetwise was named the World’s Most Effective Independent Media Agency by WARC’s Effective 100, the global ranking that recognizes the industry’s top effectiveness award winners. Streetwise is among Brazil’s largest OOH media buyers and has built a reputation for delivering highly effective, creative solutions tailored to the out-of-home medium.
“I’m closing a chapter that fills me with pride as I begin a new one. This is a transition that we’ve been planning together for months, with an organized succession process already in place. I leave deeply grateful to my partners for their trust and collaboration over the past five years,” said Famelli.
During his tenure, the agency established a strong and consistently growing operation, earning a leading position in the market.
“I’d also like to thank all of the agency’s clients who trusted my work, as well as the incredibly talented and committed Streetwise team,” he added.
Before co-founding Streetwise, Famelli spent 17 years at Africa, where he served as Vice President of Media.
