London headquartered Rochester PR Group, which also has a base in Auckland, New Zealand, has won two new clients in the past month, continuing to expand its presence in the APAC region.
New client wins include Red Shoots, a New Zealand FMCG brand incubator that uses good ingredients to make great products, and New Zealand’s number one plant-based food brand, Angel Food.
For Red Shoots, Rochester has been briefed to focus on one of the key brands in their portfolio – Daily Good – a range of all-natural, health enhancing, immunity shots, helping to leverage consumer awareness of the brand in New Zealand and Australia.
For Angel Food, Rochester is providing media relations support to drive consumer awareness of key product launches (including the launch of their Dairy-Free Sour Cream and Dairy-Free Feta) and helping to secure profile opportunities and achieve coverage for company news, including Angel Food’s recent PledgeMe crowdfunding raise, which the company has launched to fund its upcoming launch into Australia.
“It’s fantastic as always to welcome new clients on board. As an international agency, we service a wide variety of clients around the globe, and it’s great to be able to continue to grow our presence in the APAC region.”
Joanna Dodd, MD of Rochester PR Group
“As an agency we have a wealth of FMCG experience, which means that we’re well placed to help FMCG brands increase their presence in both the UK and APAC regions. Our PR strategy and media relations expertise help us to secure great coverage that gets our clients noticed. This has been an exciting chapter in our agency’s growth, and we can’t wait to see what the future holds.”
Ashley Miln, Head of Asia Pacific for Rochester PR Group
Rochester PR Group is a full-service PR agency that specialises in market entry PR for brands and organisations across lifestyle and luxury, food and drink, and tech. Experienced in working with international brands and companies in the UK, Europe, and APAC, Rochester’s clients include both B2B and B2C brands and organisations.
Rochester’s offering includes media relations, social media strategy and execution, creative campaign development, copywriting, founder profiling, events management, influencer marketing, and network development.
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