Riyadh Season has released a new cinematic boxing trailer, Obsession, building excitement ahead of the highly anticipated ‘Reignited’ rematch between Oleksandr Usyk and Tyson Fury. The showdown is set to take place on Saturday, December 21, at the Kingdom Arena in Saudi Arabia.
The campaign, conceptualized by BigTime Creative Shop — recently recognized as MENA’s Fastest Growing Agency by Effies MENA & named Regional Independent Agency of the year at LIA — was directed by the renowned French collective Megaforce and produced by Riff Raff Films.
The promo, infused with humor and bold storytelling, follows on from the thrilling first contest between the fighters in May, where Usyk was crowned the first undisputed heavyweight champion of the 21st century, with the boxing world now counting down to their next clash, Obsession captures the all-consuming rivalry between two of the sport’s greatest heavyweights.
Set to Kylie Minogue’s iconic ‘Can’t Get You Out of My Head,’ the trailer delivers surreal and comedic scenes that reflect Usyk and Fury’s mutual fixation on each other. Fury envisions Usyk everywhere—even his family hilariously transforms into Usyks—while Usyk imagines Fury in the most unexpected places, including on a sausage, a playful nod to Fury’s infamous “sausage” taunts. As the world awaits this historic rematch, Obsession sets the tone for what promises to be another unforgettable chapter in boxing history, brought to life by Riyadh Season.
