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Risqué and Chilli Beans pay tribute to iconic women in new campaign with mural in Batman Alley

Created by Ampfy, the action brings together fashion, beauty and urban art to celebrate inspiring women

Roastbrief by Roastbrief
May 16, 2025
in Agency, Brands, Campaign
Reading Time: 2 mins read
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Risqué and Chilli Beans pay tribute to iconic women in new campaign with mural in Batman Alley
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São Paulo, May 2025 – Risqué, a brand of the Coty group, and Chilli Beans have teamed up in an inspiring collab that connects the worlds of beauty and fashion. The partnership features a special collection with nine nail polishes, eleven models of glasses and three models of watches.

To spread the word and pay tribute to women who make a difference, Risqué and Chilli Beans are promoting a special activation signed by Ampfy: an exclusive mural at Beco do Batman, in Vila Madalena, São Paulo. The work, created by artist Agatha de Faveri, pays homage to three inspiring women: singer Negra Li, manicurist Grazi Brum and filmmaker Isabella Bauer. The artwork remains on display until July 10 and features the use of gallons of Risqué nail polish in the colors of the collection, applied directly to the painting – the same ones that embellish the nails of the honorees.

“Risqué and Chilli Beans are joining forces in a campaign designed to exalt women from different backgrounds and styles. With this campaign, we want to honor and celebrate inspiring figures who are a reference in their fields and reinforce that every woman is unique, according to the values shared by both brands in this exclusive cross collab,” says Regiane Bueno, Vice President of Marketing Coty Brazil & Latam.

“From the very first moment, something we were very clear about in both Risqué and Chilli Beans was our intention to pay tribute to women. And when we bring three figures from different niches, who represent their communities very well, we are fulfilling our commitment to give strength and visibility to them – and to all women,” says Ana Nogueira, Licensing & B2B Manager at Chilli Beans.

“Our challenge with this campaign was to create something that went beyond a collab between two great brands. We wanted to pay homage to female strength and authenticity. And the mural in Batman Alley symbolizes this,” says Andrea Siqueira, partner and CCO at Ampfy.

Tags: agencyBatman AlleyBrandscampaignChilli BeansRisqué
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