Dublin Port and Ringers have launched a new campaign designed to spotlight the Irish exporters who make full use of the world-class route to market that Dublin Port offers Irish businesses.
The first featured exporter is Gerry Sheridan of Ice Cream Treats, whose award winning frozen dessert business was founded in Killashandra Co Cavan and are now enjoyed across Europe and the world.
Ireland continues to punch above its weight in food exports, particularly in dairy. In 2023, the country exported almost 25 million kilograms of ice cream, making it the fifth-largest ice cream exporter in the EU. And the campaign is designed to help people visualise these impressive export figures.
The campaign launched with an AR film that sees a cargo ship leaving The Port, carrying a giant ice-cream wafer. It is shot in a ‘found-footage’ style, with the ambition of making people look twice as it appears in their feed, giving Dublin Port a platform to talk about their role as a supporter of Irish exporters. It is also supported by the trade hub that gives a front-row seat to the flow of goods in and out of the country, through data and stories that bring trade to life. www.dublinport.ie/trade.
Ringers Managing Director, Miriam Hendrick said ‘Our long term goal with The Port is to change it from being an invisible utility to a place people really feel connected to. We’ve made huge progress in growing that connection, and these films are the next step in that process. By highlighting certain recognisable exports in a way that gets people’s attention, it makes them realise that the ships they see coming in and out of The Port bring real things into real people’s lives, and exports make a huge difference to Irish businesses.’Claire Percy of Dublin Port Company said: “In economic terms, it can be hard to convey what 35 million tonnes or €165 billion of trade really means. By sharing stories like Gerry’s, an exporter sending Irish-made ice cream across the world, we’re helping people see and understand the scale and positive impact of what moves through Dublin Port.”
