With World Cup underway, here is what Ricola is doing to help keeps fans voices match-ready.
Their North America-wide program includes:
- “Keep your voice in the game” creative throughout the tournament, bringing together one of soccer’s most recognizable chants with Ricola’s iconic name.
- Changing their logo for the first time to support soccer fandom and the power of universal cheering heard in every stadium.
- Influencer partnerships across Canada, featuring professional soccer player Ashley Lawrence and Sportsnet commentator Emily Agard.
- On-the-ground sampling activations during matches taking place in Toronto and Vancouver, giving fans opportunities to keep their voices in top form.
- A robust media campaign including out-of-home advertising, wild postings around Canadian and U.S. match locations, digital placements and a Weather Network app buy.
