Boiler Films—the production company that is part of Boiler Hub—has announced the addition of Ricardo Carelli as its newest film director. With a career spanning three decades and a portfolio defined by compelling storytelling, a refined visual style, and creative solutions in live action and visual effects, Carelli joins the company’s roster to strengthen its capabilities in productions that combine creativity, technical expertise, and innovation. He will also help develop solutions for the increasingly complex demands of large-scale productions across multiple formats and tight delivery schedules.
Originally trained in Graphic Design, Carelli began his career working in animation and motion design before transitioning to directing in 2005. Throughout his career, he has developed a distinctive creative approach by seamlessly blending live action with visual effects, always placing technology in service of the story. His work is driven by the pursuit of creative and efficient solutions for every project, regardless of its complexity, with storytelling and visual aesthetics serving as the foundation of his directing style. He also has extensive experience directing projects for television and film.
Carelli’s career includes stints at production companies Pródigo, VetorZero, Saigon, and Paranoid BR. He is also the founder of post-production company Lothus Studio, an experience that has given him a comprehensive understanding of every stage of audiovisual production. Over the years, he has directed projects for brands including Apple, Toyota, Pepsi, Nissan, Ford, General Motors, Volkswagen, Renault, UPS, Wells Fargo, O Boticário, Petrobras, Fiat, and Samsung. His work has been recognized at major industry awards, including Cannes Lions, Profissionais do Ano, Cíclope, El Ojo, FIAP, CCSP, and the VMB Awards, and has been featured in leading industry publications such as Shots, Stash, Huck Magazine, and Brains Magazine.
At Boiler Films, Carelli’s goal is to help strengthen the company’s creative offering and further elevate the quality of its productions while championing collaboration and an unwavering commitment to craft. He will be involved throughout every stage of production, ensuring a meticulous technical perspective, efficient execution, close attention to detail, and the ability to meet client expectations across projects of every scale.
“My main goal is to contribute to Boiler’s continued growth by winning new projects and raising the quality of our work even further. I believe there is no great director without a great team carefully considering every step of the process. I want to strengthen a team I already admire, always with respect for collaboration and the creative process,” says Carelli.
For Boiler Films, Carelli’s arrival reinforces a core part of the company’s identity: its commitment to craftsmanship and its ongoing pursuit of the highest creative and technical standards.
“Ricardo’s arrival reinforces our commitment to craft and, above all, strengthens our ability to meet the wide range of demands our clients bring us. He is an exceptionally experienced director, capable of handling everything from simple, carefully executed narratives to large-scale productions with highly complex technical requirements. Beyond that, he brings a rigorous perspective to every stage of production and the expertise to develop technical, budgetary, casting, and production solutions for even the most challenging projects. It’s a very natural partnership that elevates both Boiler Films and Ricardo Carelli’s trajectory,” says Juliana Martellotta, CEO and Partner at Boiler Hub.
