Colle McVoy is behind Revlon’s latest global push, bringing back the iconic “Revlon Be Unforgettable” platform with a modern twist aimed at restoring the brand’s cultural and category relevance.
Leading the relaunch is multi-platinum country star Megan Moroney, signaling a deliberate shift toward a new wave of talent shaping modern femininity. She’s the first in a global roster of “unforgettable” women the brand will introduce over time.
An award-winning artist redefining modern femininity, Moroney brings a fresh, contemporary sensibility to the storied platform – pairing effortless glamour with authenticity and creative expression. As she embarks on her first massive arena tour – THE CLOUD 9 TOUR – she represents a new generation of women shaping culture on their own terms, reinforcing that true impact is rooted not only in beauty, but also in depth, confidence and self‑definition.
“This campaign represents a truth I believe in: beauty is only one part of what makes someone unforgettable,” added Moroney. “There’s power in reminding women they can take up space and lead with confidence, authenticity and strength. Being part of that message means a lot to me.”
A modern expression of a legacy platform that has long celebrated confidence, glamour and individuality, this fresh chapter of “Revlon Be Unforgettable” will speak to today’s consumer through voices who embody both beauty and substance.
The fully integrated global campaign spans TV, social, digital, influencer, retail and OOH, with Moroney fronting creative for key franchises including PhotoReady and Glimmer. The campaign launches with two :15 spots featuring Moroney: “Be Unforgettable” and “Lip Plump.”
This also marks the first work for Colle McVoy since the agency was tapped as Revlon’s newest creative partner late 2025.
“We set out to honor Revlon’s history and brand DNA while evolving the campaign through contemporary creative choices, including modern camera techniques,” said Lia Khayami Quiñones, Group Creative Director at Colle McVoy. “The quick, fluid camerawork moves around the women to reflect their multidimensionality. The original imagined what it meant to be unforgettable – now, we’re defining what it truly means today.”
