Thursday, September 21, 2023
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Return to Cheddar Town for Launch of Mini Cheddars Crunchlets

Roastbrief by Roastbrief
July 28, 2022
in Agency
Reading Time: 2 mins read
A A
Return to Cheddar Town for Launch of Mini Cheddars Crunchlets
Share on FacebookShare on Twitter

TBWA/London and Blink’s epic animated spot sees the town’s cheeses fail victim to Mini Cheddars baker brothers

TBWALondon has created a campaign to launch Crunchlets, the new snack from Mini Cheddars, by introducing a new instalment of the Cheddar Town animation.

Crunchlets deliver the same great flavour with real cheese baked in, but in a new, airier and crunchier format for those occasions when you’re looking for a lighter snack.

In an evolution of the cat and mouse dynamic, set-up in the launch campaign, we see the town’s Cheeses falling victim to the Baker Brothers again, as they accidentally invent a new Mini Cheddars product as a result of a skydiving accident in a dark and humorous twist on a classic ‘making of/ product origin’ story.

The light-hearted ad, with the strapline Airy, Crunchy, Mini Cheddary, follows 2021’s Welcome to Cheddar Town launch campaign, which introduced audiences to the colourful, if not slightly sinister world in which cheeses need to watch their backs for fear of being turned into Mini Cheddars by the townsfolk.

The Crunchlets campaign will be launching on TV on Friday 4th February and will be accompanied by amplification on social media as well as BVOD. 

The campaign was created by Paddy Paddison and Cyndall McInerey and media was planned and bought by Manning Gottlieb OMD.

AGENCY: TBWALondon

CLIENT: pladis

BRAND: Mini Cheddars

PRODUCT: Crunchlets

CREATIVE DIRECTORS: Ben Brazier & Johnny Ruthven

CREATIVES: Cyndall McInerney & Paddy Paddison

BUSINESS DIRECTOR: Emma French

STRATEGY DIRECTOR: Grace Wallace

SENIOR ACCOUNT MANAGER: Chris Johnson

ACCOUNT MANAGER: Justin So

ACCOUNT EXECUTIVE: Tabitha Clark

PRODUCERS: Poppy Manning & Anya Culling

PRODUCTION COMPANY: Blink

DIRECTOR: Robert Strange

PRODUCER: Dom Thompson Talbot

SOUND : Tom Heddy @ Wave

DESIGN: TBWALondon

ShareTweetPin
Previous Post

Blake Cuthbert appointed as new CEO of OMD EMEA

Next Post

Mirum India & Resulticks announces a strategic partnership

Related

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2
Advertising

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

September 21, 2023
BSSP and noosa yoghurt Hop on the GRWM Trend With Special Guests
Advertising

BSSP and noosa yoghurt Hop on the GRWM Trend With Special Guests

September 21, 2023
UNFOLD Hires Creative Director Jonathan Guillen and Associate Creative Director Nikki Black
Agency

UNFOLD Hires Creative Director Jonathan Guillen and Associate Creative Director Nikki Black

September 21, 2023
New Android campaign compares SMS texting to a competitors’ outdated texting technology to a familiar memory from the 90s 
Campaign

New Android campaign compares SMS texting to a competitors’ outdated texting technology to a familiar memory from the 90s 

September 21, 2023
The Fitness Group works out with The PHA Group
Agency

The Fitness Group works out with The PHA Group

September 21, 2023
The New Playbook: SB22 and ALL.ART’s Blueprint for NFT-Driven Sports Entertainment
Entertainment

The New Playbook: SB22 and ALL.ART’s Blueprint for NFT-Driven Sports Entertainment

September 21, 2023
Next Post
Mirum India & Resulticks announces a strategic partnership

Mirum India & Resulticks announces a strategic partnership

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.