Rethink has bolstered its creative prowess with the appointment of Jonathan Lavoie as creative director. With a rich background in design and a portfolio boasting collaborations with renowned brands such as Burger King, Kruger, and Sobeys, Jonathan brings a wealth of experience to his new role. Over the years, he has garnered recognition both locally and internationally, earning accolades from prestigious institutions including Cannes Lions, One Show, and Fast Company’s World Changing Ideas.
Having spent more than 17 years at Sid Lee, Jonathan’s move to Rethink signals a significant addition to the agency’s creative team. His strategic vision and track record of success on high-profile projects will play a crucial role in elevating Rethink’s creative output for clients at local, national, and international levels.
Xavier Blais, executive creative director at Rethink, expressed enthusiasm about Jonathan’s appointment, emphasizing its importance in enhancing the agency’s creative capabilities. He highlighted Jonathan’s visual acumen and passion, noting how they align with Rethink’s commitment to delivering projects of exceptional quality and impact.
Jonathan himself is excited to embark on this new chapter in his career at Rethink, praising the agency’s culture of creativity and dedication to pushing boundaries. He believes that Rethink provides the ideal environment for him to realize his ambitions and collaborate on projects that exceed client expectations.
Jonathan joins an already talented creative leadership team at Rethink, comprising individuals like Nicolas Quintal, Geneviève Jannelle, and Karine Doucet. Together, they aim to continue delivering innovative solutions and driving success for clients.
The addition of Jonathan Lavoie to Rethink’s roster further solidifies the agency’s position as a leader in the industry, poised to make waves both locally and on the global stage.
