Beta Collective’s latest campaign in Brazil uses humor to highlight how restaurants can reduce waste and boost profits through accessible technology that helps prevent mistakes. The campaign, which spans commercials and digital content, introduces viewers to the “Restaurants’ Lost & Found,” a whimsical setting where misplaced or incorrectly delivered dishes reside.
The playful films and social content feature pun-filled dish names from the “Lost & Found.” Some of these were translated into English, like “Onion Wrongs,” representing a dish that didn’t turn out right, or “BuffaSLOW Wings,” for starters that took too long to arrive. And then there’s the classic fancy restaurant blunder: the “Mistake Tartar”.
A study conducted with over 900 customers of Anota AI, a platform that automates order management for restaurants and delivery services, found that 68% of users reported the tool reduced employee conflicts and lowered workplace stress. Additionally, 64% of restaurants saw a reduction in order errors, leading to substantial cost savings and higher profits.
This is Beta Collective’s first campaign for Anota AI. The agency, founded by Bernardo Tavares three years ago, has previously launched award-winning campaigns for renowned brands such as Goose Island Beer, Cerveza Patagonia, iFood (Brazil’s largest delivery app), Guaraná Antarctica (a beloved Brazilian soda), AMA Water, and Will Bank. Prior to founding Beta Collective, Tavares worked on several standout campaigns for Burger King while at David, earning industry-wide recognition.
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