Resolve Any Situation with a SNICKERS in ‘Unfiltered’ Campaign

Sanctuary Films’ Brandt Lewis directs the spot for BBDO New York

Snickers latest work, Unfiltered, represents the next evolution of the brand’s long-running campaign that shows how the effects of hunger can lead to slip-ups, mistakes, and all-out disasters.

Mars is transforming our approach to consumer engagement, digital marketing, and brand purpose. The latest instalment of SNICKERS content shares new reflections based on data-led insights into consumer behaviour tied to when people are feeling out-of-sorts, in a way that is not only relatable to everyday situations, but ultimately in a way only a brand like SNICKERS can distinctively bring to life.” – Rankin Carroll, chief brand and content officer, Mars Wrigley.

“The truth that moments of hunger can make you feel out-of-sorts and lead to embarrassing mistakes has proven to stay true across generations and changing audiences. Every few years we’re exposed to social and technological shifts that present a new set of circumstances, new behaviours, and entirely new possibilities for your hunger to get the best of you.” –Scott Mahoney, creative director, BBDO New York.

Unfiltered was created by BBDO New York with Sanctuary Films’ director Brandt Lewis.

SNICKERS ‘UNFILTERED’

CLIENT: MARS CHOCOLATE NORTH AMERICA

CHIEF BRAND & CONTENT OFFICER: Rankin Carroll

SR. DIRECTOR BRANDS & CONTENT: Marissa Beck

MANAGER BRANDS & CONTENT: Chris Bendeck

AGENCY

CREATIVE AGENCY: BBDO NEW YORK

CHIEF CREATIVE OFFICER, BBDO WORLDWIDE: David Lubars

EXECUTIVE CREATIVE DIRECTOR: Peter Kain

CREATIVE DIRECTOR: Scott Mahoney

CREATIVE DIRECTOR: Dan Oliva

GROUP EXECUTIVE DIRECTOR: Amy Wertheimer

PRODUCER: Victoria Wills

SENIOR MUSIC PRODUCER: Julia Millison

PRESIDENT & CEO: Kirsten Flanik

GLOBAL ACCOUNT DIRECTOR: Susannah Keller

GROUP PLANNING DIRECTOR: Yin Chung

PLANNING DIRECTOR: Brian Brydon

STRATEGY DIRECTOR: Molly Gasch

SENIOR ACCOUNT DIRECTOR: Ashley Gill

ACCOUNT DIRECTOR: Melissa Reisman

ACCOUNT MANAGER: Emily Cook

MCA CONSULTANT: Terry Rust

BUSINESS MANAGER: Shelly Bloch

PRODUCTION

PRODUCTION COMPANY: Sanctuary

EXECUTIVE PRODUCER: Brandt Lewis

EXECUTIVE PRODUCER: Kristen Bedard – Lewis

DIRECTOR: Brandt Lewis

PRODUCER: Clint Caluory

EDIT

ARCADE: NO6

EXECUTIVE PRODUCER: Sila Soyler

EDITOR: Ali Mao

PRODUCER: Andrew Cravotta

MUSIC

MUSIC: Werner Chappell

SR. CREATIVE DIRECTOR: Gavin Carroll

DIRECTOR, LICENSING: Ben Short

MANAGER, MUSIC CREATIVE: Emma Shilliday