Sanctuary Films’ Brandt Lewis directs the spot for BBDO New York
Snickers latest work, Unfiltered, represents the next evolution of the brand’s long-running campaign that shows how the effects of hunger can lead to slip-ups, mistakes, and all-out disasters.
Mars is transforming our approach to consumer engagement, digital marketing, and brand purpose. The latest instalment of SNICKERS content shares new reflections based on data-led insights into consumer behaviour tied to when people are feeling out-of-sorts, in a way that is not only relatable to everyday situations, but ultimately in a way only a brand like SNICKERS can distinctively bring to life.” – Rankin Carroll, chief brand and content officer, Mars Wrigley.
“The truth that moments of hunger can make you feel out-of-sorts and lead to embarrassing mistakes has proven to stay true across generations and changing audiences. Every few years we’re exposed to social and technological shifts that present a new set of circumstances, new behaviours, and entirely new possibilities for your hunger to get the best of you.” –Scott Mahoney, creative director, BBDO New York.
Unfiltered was created by BBDO New York with Sanctuary Films’ director Brandt Lewis.
SNICKERS ‘UNFILTERED’
CLIENT: MARS CHOCOLATE NORTH AMERICA
CHIEF BRAND & CONTENT OFFICER: Rankin Carroll
SR. DIRECTOR BRANDS & CONTENT: Marissa Beck
MANAGER BRANDS & CONTENT: Chris Bendeck
AGENCY
CREATIVE AGENCY: BBDO NEW YORK
CHIEF CREATIVE OFFICER, BBDO WORLDWIDE: David Lubars
EXECUTIVE CREATIVE DIRECTOR: Peter Kain
CREATIVE DIRECTOR: Scott Mahoney
CREATIVE DIRECTOR: Dan Oliva
GROUP EXECUTIVE DIRECTOR: Amy Wertheimer
PRODUCER: Victoria Wills
SENIOR MUSIC PRODUCER: Julia Millison
PRESIDENT & CEO: Kirsten Flanik
GLOBAL ACCOUNT DIRECTOR: Susannah Keller
GROUP PLANNING DIRECTOR: Yin Chung
PLANNING DIRECTOR: Brian Brydon
STRATEGY DIRECTOR: Molly Gasch
SENIOR ACCOUNT DIRECTOR: Ashley Gill
ACCOUNT DIRECTOR: Melissa Reisman
ACCOUNT MANAGER: Emily Cook
MCA CONSULTANT: Terry Rust
BUSINESS MANAGER: Shelly Bloch
PRODUCTION
PRODUCTION COMPANY: Sanctuary
EXECUTIVE PRODUCER: Brandt Lewis
EXECUTIVE PRODUCER: Kristen Bedard – Lewis
DIRECTOR: Brandt Lewis
PRODUCER: Clint Caluory
EDIT
ARCADE: NO6
EXECUTIVE PRODUCER: Sila Soyler
EDITOR: Ali Mao
PRODUCER: Andrew Cravotta
MUSIC
MUSIC: Werner Chappell
SR. CREATIVE DIRECTOR: Gavin Carroll
DIRECTOR, LICENSING: Ben Short
MANAGER, MUSIC CREATIVE: Emma Shilliday
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