New hire comes as agency focuses on growing production arm Test Tube Productions
Independent full-service agency Chemistry has announced that Renee Williams Royal has joined the agency as its VP, Head of Production. In her new role, Williams Royal will head up the agency’s production arm, Test Tube Productions, and be responsible for all productions, including broadcast, social and experiential. Williams Royal will also help grow and mentor a team of creators and producers, as well as work to establish best practices and workflow for production within Chemistry.
“The production landscape is constantly evolving and Renee’s experience, across all mediums, is exactly what we need as we continue to scale our integrated production capabilities,” said Chris Breen, chief creative officer, Chemistry. “We are thrilled to have her join our team”.
Williams Royal has produced numerous small and large-scale projects for clients including the United States Marine Corps, AT&T, Verizon, FEMA, and Brooks Running. After a successful run as an on-air reporter, Williams Royal moved behind the scenes as an agency producer, most recently as an executive producer at Huge.
Chemistry is an independent, full-service advertising agency with a diverse team spanning creative, media, digital, social, SEO, public relations, web development, and data and analytics.
Recently named Ad Age’s “Small Agency of the Year” for the third time, the agency drives results by connecting culture, technology, and real-time insights for clients including Netflix, IHG, and Massage Envy.