LONDON, THURSDAY 16th APRIL 2026 – Brand experience agency, AVANTGARDE, today announces its partnership with automotive brand, Renault, to unveil its latest lineup at Future Stores this Saturday 18th April, including the new Renault Turbo 3E.
The event follows highly successful activations in 2025 and is AVANTGARDE’s third collaboration with Renault. This year’s edition comes as part of a broader Renault campaign to drive sales of its latest EV models, including Renault 5 Turbo 3E.
maison renault, or ‘House of Renault’, will display a lineup of the manufacturer’s latest four electric vehicles, with R5 Turbo 3E the star of the show. The 555 hp car is a limited edition with only 1,980 being made, in homage to the year the famous model was first launched. Twingo, Renault 4, and Renault 5 E-Tech electric will feature alongside it.
Held at Future Stores on Oxford Street, the event features in-store and complimentary experiences across nine days. An initial private viewing will take place on the first day for customers and media. Featuring retro arcade machines, a racing simulator, iconic Renault memorabilia and merchandise, and car-model-themed smoothie bar, customers will experience the world of Renault in a new way.
Targeting car-lovers and Renault fans, the experience will showcase Renault’s signature French spirit in the iconic London retail destination, with street footfall expected to surpass 700,000.
Creative and media agency Publicis London and MG-OMD are managing media output, key visuals, and social channel communications.
“We’re excited to be teaming up with AVANTGARDE once again to showcase the very best of Renault at Future Stores,” said David Isherwood, Marketing Director, Renault UK. “This year, we’re bringing our electric revolution to life with our latest electric lineup, including the show-stopping Renault 5 Turbo 3E – a bold reimagination of an icon.”
He continued, “maison renault is more than just a display – it’s an invitation. It’s a chance for fans and customers to step into our world, to feel the Renault difference, and to discover the unique personas and electrifying attributes of our newest models.”
Gabriella Richardson, Senior Project Director at AVANTGARDE, said“For our third Future Stores activation with Renault, we’ve created a bold installation designed to make a real impact on Oxford Street and showcase the striking design of the Turbo 3E.” She continued: “Working with Renault is always a pleasure, we share a strong ambition to create experiences that genuinely capture people’s attention. We’re excited to bring this latest activation to life.”
