Painted by acclaimed artist Michael Betts, the mural transforms the North Perth building into a scene pulled from the ocean’s depths. Cracked brickwork appears to split open as massive tentacles tear through the façade, while the Kraken’s unblinking eye locks onto passing traffic. Rich in texture and detail, the artwork stands as a defining example of high-craft, hand-painted out-of-home (OOH) advertising in Western Australia.
As global brands search for more impactful ways to connect with local audiences, this installation highlights the enduring power of hand-painted OOH. Rather than fading into an increasingly crowded advertising landscape, Kraken Black Spiced Rum’s presence in Perth feels bold, tactile and unmistakably physical—delivering an authenticity that no digital file or printed wrap can replicate.
“This campaign brings big-brand energy into Perth’s streets in a way that feels raw and real,” said Will Clark, Director of Made You Look Media. “Large-scale OOH like this reminds people that advertising can be an experience, not just another ad.”
The mural adds to the growing momentum behind hand-painted advertising in WA, where brands are increasingly embracing craftsmanship, character and storytelling to cut through. For Kraken, the result is more than visibility—it’s a striking, immersive brand moment that commands attention and redefines what outdoor advertising can be.
