Raising a glass with robotics, Content Hustlers and Accolade Wines have uncorked an immersive, 360-degree campaign for Croser Orange Spritz.
This collaboration between the independent studio and beverage giants showcases a shared spirit of innovation. Known for shaking up the traditional agency model, the team have created a tech-driven multichannel campaign to capture the rising popularity of summer’s next signature drink.
Content Hustlers’ ultimate sundowner session serves up intricate in-camera techniques with immersive storytelling. Inviting audiences to experience the product in a new and exciting way, Pop. Pour. Spritz.’s multifaceted approach spreads the joy of socialising outdoors across social content and large-scale OOH.
Of course, cutting-edge robotics is a standout feature of the campaign. Led by Ross Campbell from Bionyx Robotics, based out of Content Hustlers’ studios, this game-changing technology enabled the team to orchestrate intricate camera movements and achieve a cinematic level of polish. Campbell remarked on the role of robotics in shaping the visual narrative, “The precision it brings to each shot allows for the millimetre-perfect execution of every detail.”
Creative Director at Content Hustlers, David Vale remarked on the campaign’s vision, “It was all about creating an immersive, high-energy brand experience that truly captures the essence of Croser Orange Spritz. We wanted each element to feel bold, and bring the energy of a summer rooftop party. Every detail, from the liquid pour to the rooftop reveal, was captured with a level of precision that made the visuals truly pop. The use of robotics allowed us to execute complex, cinematic shots that elevated our audience’s view with finesse – giving us an otherwise impossible level of creative control”
Unlike cumbersome traditional camera rigs, our robotic-arm’s custom compact design facilitates production in challenging locations. Vale noted, “The robotic setup was not only about technical precision, but served as a creative unlock, enabling seamless transitions between extreme close-ups and wide shots. This controlled movement enhanced the overall storytelling, making the visuals feel bigger, bolder, and more dynamic.”
Pop. Pour. Spritz is now live across digital platforms, social media and OOH advertising. For more information on the Croser Orange Spritz campaign, visit Content Hustlers.
