In a bold move to drive awareness and action for the preservation of the Amazon rainforest, a large billboard emerged in Madrid, marking the launch of the “Reforested Billboard” campaign. The goal was ambitious: to surpass 100,000 views of the trailer for the film “Emma and The Black Jaguar” while simultaneously contributing to the reforestation of areas devastated by deforestation in the Amazon.
The objective behind this innovative initiative was twofold: to support efforts to Save the Amazon and to physically reforest an area that had been decimated by human activity. Unlike typical marketing tactics, this campaign eschewed fakes and CGI, opting instead for authenticity and genuine impact.
As views of the trailer increased, the image displayed on the billboard evolved, reflecting the progress of reforestation efforts in the Colombian Amazon. What transpired on the billboard mirrored the real-life transformation of a barren landscape into a thriving forest, symbolizing the power of collective action in the face of environmental degradation.
Crafted by ad agency El Hombre del Paraguas for the brand Tripictures, the “Reforested Billboard” campaign transcends traditional advertising norms by aligning with a vital cause: the preservation of our planet’s most precious ecosystems. This OOH Outdoor medium campaign underscores the film industry’s commitment to leveraging its reach and influence for positive social and environmental impact.
By intertwining entertainment with environmental stewardship, the “Reforested Billboard” campaign not only raises awareness about the importance of protecting the Amazon but also demonstrates the tangible results that can be achieved through genuine, purpose-driven communication.
