[KANSAS CITY, MO — July 30, 2026] With the help of its agency partner BarkleyOKRP, Red Lobster is turning best friends into “Fest Friends” thanks to the release of Crabfest Bestie Bibs on today’s International Day of Friendship. The first-ever tandem bib built for two besties to wear debuts as Crabfest returns to Red Lobster with new flavors.
“No one owns the bib like Red Lobster,” says Sam Bonds, SVP Group Creative Director at BarkleyOKRP. “It’s an iconic part of the experience, and we’re always looking for fun ways to reinvent it. So when we realized International Day of Friendship fell during Crabfest, we thought: why not create the first-ever tandem bib built for besties?”
The Bestie Bib was designed in collaboration with fashion designer Whitney Manney, whose work has included projects with A$AP Rocky, Cardi B, and RuPaul’s Drag Race star Monica Beverly Hillz. Red Lobster is also debuting the bib with local news co-anchors and notable influencer besties, including San Francisco’s Baddies Who Crab (@crabbybaddiessf)—two best friends who turned their love of crabbing into a community that’s helping people make new friends.
BFFs who can’t wait to get their hands on this exclusive, limited-run Bestie Bib can enter to win one on Red Lobster’s Instagram channel by commenting and tagging the bestie they’d wear it with. Entries open on July 30 for International Day of Friendship.
Even friends who don’t score a Bestie Bib can still get in on the tandem bib action. Red Lobster has partnered with Snapchat to create a custom tandem lens, giving best friends everywhere the chance to experience the two-headed bib together virtually.
