Los Angeles – (September 11, 2024) – Rebel Wilson’s Directorial debut “The Deb” will premiere as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
About Boma:
Boma was founded on the idea of providing our clients with a nimble, flexible solution to their visual production needs. The studio is designed to partner directly with agencies, production companies, post-production houses or brands seamlessly. We provide visual effects, animation, editorial, finishing and motion graphics, as well as creative direction for any project that has a complicated post-production component to it.
Built as a modular addition to any project, Boma is a scalable, remote entity that can be applied to any digital production situation. Anywhere, anytime.
